Overview

The importance of marketing for organizations today cannot be underestimated. Even the best product in the world can fail if it is not marketed appropriately.

Key Features

Marketing is a very broad degree program covering diverse topics such as personal selling, integrated marketing communication, advertising, sales promotion, the psychology of consumer behavior, marketing research, retail marketing, marketing ethics, logistics, internet marketing, and strategic marketing.

Organizations need individuals who can identify consumer needs and configure appropriate solutions, and a marketing degree provides graduates with these skills.

The Marketing program at the University of Minnesota prepares graduates for a variety of careers in marketing, including brand management, sales management, personal selling, account executives, advertising, marketing research, and retailing.

After completing the program, graduates will:

Gain analytical and critical-thinking skills with direct application to business environments.

Exhibit the ability to communicate clearly and concisely in personal and business communication.

Demonstrate an ability to effectively apply human relations and team dynamic concepts in professional and business environments.

Value diversity and apply global multidisciplinary concepts in business and industry.

Learn the use of technology and computer software applications in business and industry.

Demonstrate capability to apply ethical and environmental values to general business principles and practices.

Understand the importance of having a consumer orientation and demonstrate how to effectively establish, develop, and maintain business relationships.

Have a working knowledge of technological and global developments that are changing the scope of the marketing discipline.

Career Paths

Marketing Manager

Market Researcher

Brand or Product Manager

Social Media Manager

Sales Manager

Programme Structure

Courses include:

Microeconomics

Business Ethics

Managerial Finance

Legal Environment in Business

Management

Marketing

Integrated Marketing Communication

Consumer Behavior

Marketing Research

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-26 00:00:00
- Apply before 2026-06-01 00:00:00 , International
- Apply before 2026-08-01 00:00:00 , National
Starting 2027-01-05 00:00:00
- Apply before 2026-11-01 00:00:00 , International
- Apply before 2026-12-15 00:00:00 , National

Language

English

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IELTS

5.5

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Credits

120 SCH

Delivered

On Campus, Online

Campus Location

Crookston, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Your application

$30 application fee or a fee waiver

Unofficial or Official high school transcript or Official GED

English Proficiency (if applicable)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

12116 USD / year

≈ 12116 USD / year
Out-of-State

12116 USD / year

≈ 12116 USD / year
Domestic

Applies to you

In-State

12116 USD / year

≈ 12116 USD / year

Additional Details

Online: $12,148 per year

Living costs

Crookston

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Features

Career Paths

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Crookston

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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