Overview

The Marketing programme at the University of Minnesota provides students with a robust foundation in the essential business processes that manage product flow from conception to consumption. This degree focuses on identifying consumer needs and wants through the application of psychological techniques and modern digital technologies. Graduates emerge with the critical thinking skills necessary to navigate the complexities of the international business landscape.

Why Marketing at the University of Minnesota?

The University of Minnesota offers a distinctive learning environment characterised by small class sizes that facilitate direct interaction with experienced faculty. The programme is professionally accredited by the Accreditation Council for Business Schools and Programs (ACBSP), ensuring high educational standards. Students benefit from hands-on learning opportunities, including internships and collaborative projects with regional organisations like the Visitors Bureau. Furthermore, the institution has been recognised as a top-value college, providing access to advanced statistical data packages and business analytics tools to prepare students for the digital world.

Tuition Fee Breakdown

International fee: USD 12116 per year
National fee: USD 12116 per year
Local fee: USD 12116 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum covers a broad spectrum of topics designed to build professional expertise in various commercial sectors. Modules may include:

Personal Selling
Integrated Marketing Communication
Advertising
Sales Promotion
Consumer Behavior
Marketing Research
Retail Marketing
Marketing Ethics
Logistics

Careers with Marketing

Graduates are prepared for a diverse range of professional roles across multiple industries. The programme equips students with the analytical and human relations skills required to manage brands and lead sales teams effectively. Potential career destinations include positions in market research, digital strategy, and account management. Specific roles often pursued by alumni include:

Marketing Manager
Market Researcher
Brand or Product Manager
Social Media Manager
Sales Manager
Account Executive

Programme Structure

Courses include:

Microeconomics

Business Ethics

Managerial Finance

Legal Environment in Business

Management

Marketing

Integrated Marketing Communication

Consumer Behavior

Marketing Research

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-26 00:00:00
- Apply before 2026-08-01 00:00:00 , National
Starting 2027-01-05 00:00:00
- Apply before 2026-11-01 00:00:00 , International
- Apply before 2026-12-15 00:00:00 , National
Starting 2027-08-26 00:00:00
- Apply before 2027-06-01 00:00:00 , International

Language

English

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

120 SCH

Delivered

On Campus, Online

Campus Location

Crookston, United States

Disciplines

Marketing View 1060 other Bachelors in Marketing in United States

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Your application

$30 application fee or a fee waiver

Unofficial or Official high school transcript or Official GED

English Proficiency (if applicable)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

12116 USD / year

≈ 12116 USD / year
Out-of-State

12116 USD / year

≈ 12116 USD / year
Domestic

Applies to you

In-State

12116 USD / year

≈ 12116 USD / year

Additional Details

Online: $12,148 per year

Living costs

Crookston

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Crookston

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

Our partners