• Application Deadline
  • 48 months
    Duration
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Overview

With a Bachelor of Business Administration (Marketing Analytics) at Liberty University   You will develop skills critical to understanding the needs and preferences of consumers, how to conduct meaningful research to identify unmet needs and product/service improvements in the marketplace, and measure marketing effort effectiveness.

You will learn business skills pertinent to the fields of general business, accounting, finance and marketing in both the domestic and international marketplace. Courses will prepare you to serve effectively as a business expert in the modern business world, integrating faith with learning in a professional atmosphere.

In addition to the required core classes on the degree completion plan, each student is required to complete various classes that specialize in marketing analytics.

Career Opportunities in Marketing Analytics

  • Marketing Research Analyst
  • Product/Brand Manager
  • Digital Marketer
  • Marketing Executive
  • Content Manager

Detailed Programme Facts

  • More details:

    Submit your application by the priority deadline of Dec. 31. After this date, it's best to have your application for fall admission submitted by May 1.

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Marketing Research 
  • Consumer Behavior 
  • Survey Design
  • Applied Marketing Analytics 
  • Capstone: Human Resource and Marketing 
  • Composition and Rhetoric

English Language Requirements

  • Minimum required score:

    61

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

Academic Requirements

You need the following GPA score:

Required score: 3.15

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 3.15 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

Admission decisions are competitive and are based primarily on the following factors:

  • Cumulative (unweighted) GPA from high school or college
  • GED scores (if applicable)
  • Consistency and trends of grades
  • Results from the SAT, ACT, or CLT
  • Essay submission
50% of admitted students come from within the following mid-ranges:
  • High School GPA: 3.15-3.83
  • SAT (ERW* and math only): 1020-1220
  • ACT composite: 20-27

Tuition Fee

  • International

    23800 USD/year
    Tuition Fee
    Based on the original amount of 23800 USD per year and a duration of 48 months.
  • National

    23800 USD/year
    Tuition Fee
    Based on the original amount of 23800 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Lynchburg

  • 942 - 1540 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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