Overview

Throughout the Business Administration (Marketing Analytics) BSc program from the Liberty University you'll take a deeper look into the mind of your consumer with our marketing analytics bachelor’s degree! Learn from professors with years of real-world experience in the marketing field.

Examine the industry’s research methods, build your awareness of consumer behavior, and implement your findings to create a marketing strategy. By effectively analyzing buyer behavior and demonstrating your findings in applied analysis, you will become a cornerstone of your company’s success.

In addition to the marketing analytics-focused courses in this degree, all of our business administration degrees contain a core curriculum in general business, accounting, finance, and marketing in domestic and international marketplaces.

Career Opportunities:

Content manager
Digital marketer
Marketing executive
Marketing research analyst
Product/brand manager

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Programme Structure

Courses include:

Marketing Research

Consumer Behavior

Digital Marketing Analytics

Applied Marketing Analysis

Financial Accounting
Managerial Accounting
Financial Statement Analysis

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2025-08-18 00:00:00
- Apply before 2025-05-18 00:00:00 , International
Starting 2026-01-19 00:00:00
- Apply before 2025-10-19 00:00:00 , International

More details

International students: We recommend that you apply at least three months before the semester in which you plan to attend begins.

Language

English

IELTS

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PTE Academic

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TOEFL^® IBT

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Duolingo English Test

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Credits

120 SCH

Delivered

On Campus

Disciplines

Business Administration Marketing Business Intelligence View 2253 other Bachelors in Business Administration in United States

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Academic requirements

GPA

3.15

English requirements

IELTS

Free IELTS Mock Tests!

PTE Academic

Schedule a PTE test!

TOEFL^® IBT

Schedule TOEFL®

Duolingo English Test

Take A Free Practice Test!

Check IELTS test dates and locations. Book an IELTS test now!

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Liberty University and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

Admission decisions are competitive and are based primarily on the following factors:

Cumulative (unweighted) GPA from high school or college

GED scores (if applicable)

Consistency and trends of grades

Results from the SAT, ACT, or CLT

Essay submission

50% of admitted students come from within the following mid-ranges:

High School GPA: 3.15-3.83

SAT (ERW* and math only): 1020-1220

ACT composite: 20-27

Make sure you meet all requirements

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Tuition Fee

To always see correct tuition fees

International

24650 USD/year

Tuition Fee

Based on the tuition of 24650 USD per year during 48 months.
National

24650 USD/year

Tuition Fee

Based on the tuition of 24650 USD per year during 48 months.
In-State

24650 USD/year

Tuition Fee

Based on the tuition of 24650 USD per year during 48 months.

Living costs for Lynchburg

942 - 1540 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check for any work restrictions

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration (Marketing Analytics).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career Opportunities:

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Student insurance

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fee

International

National

In-State

Living costs for Lynchburg

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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