Overview

Throughout the Business Administration (Marketing Analytics) BSc programme from the Liberty University you'll take a deeper look into the mind of your consumer with our marketing analytics bachelor’s degree! Learn from professors with years of real-world experience in the marketing field.

Examine the industry’s research methods, build your awareness of consumer behavior, and implement your findings to create a marketing strategy. By effectively analyzing buyer behavior and demonstrating your findings in applied analysis, you will become a cornerstone of your company’s success.

In addition to the marketing analytics-focused courses in this degree, all of our business administration degrees contain a core curriculum in general business, accounting, finance, and marketing in domestic and international marketplaces.

Career Opportunities:

Content manager
Digital marketer
Marketing executive
Marketing research analyst
Product/brand manager

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Programme Structure

Courses include:

Marketing Research

Consumer Behavior

Digital Marketing Analytics

Applied Marketing Analysis

Financial Accounting
Managerial Accounting
Financial Statement Analysis

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Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-18 00:00:00
- Apply before 2026-10-31 00:00:00 , International
Starting 2027-08-24 00:00:00
- Apply before 2027-03-31 00:00:00 , International

More details

International students: we recommend that you apply at least three months before the semester in which you plan to attend begins.

Language

English

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Lynchburg, United States

Disciplines

Business Administration Marketing Business Intelligence View 1056 other Bachelors in Marketing in United States

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Academic requirements

GPA

3.1

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Admission decisions are competitive and are based primarily on the following factors:

Cumulative (unweighted) GPA from high school or college

GED scores (if applicable)

Consistency and trends of grades

Results from the SAT, ACT, or CLT

Essay submission

50% of admitted students come from within the following mid-ranges:

High School GPA: 3.15-3.83

SAT (ERW* and math only): 1020-1220

ACT composite: 20-27

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

24650 USD / year

≈ 24650 USD / year
Out-of-State

24650 USD / year

≈ 24650 USD / year
Domestic

Applies to you

In-State

24650 USD / year

≈ 24650 USD / year

Living costs

Lynchburg

United States

942 - 1540 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check for any work restrictions

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration (Marketing Analytics).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career Opportunities:

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Lynchburg

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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