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The Marketing and Advertising program at Grand Canyon University ensures that graduates can compete for entry-level marketing and advertising positions in many different environments.

At GCU, degrees earned through the Colangelo College of Business are focused on core domains that provide students with knowledge of general business practices as well as skills specific to their field of study. 


People today are intricately connected with their digital devices. The use of these devices has changed the marketing and advertising landscape and it continues to grow as technology develops.

A BS in Marketing and Advertising is an investment in long-term goals. The digital marketing space is a strong growth industry. Students earning their advertising and marketing degrees will learn about advertising campaigns done on the internet through ads, websites, and email. Positions related to this type of work are projected to grow around 10% over the next 10 years, according to the BLS.

Earning an advertising and marketing bachelor’s degree now means you can get into the industry while it is growing rapidly. Develop Skills in Marketing and Advertising

Students enrolled in the Bachelor of Science in Marketing and Advertising at GCU will become knowledgeable about all areas of business. Within their major, students will receive hands-on, practical training that readies them for careers in marketing and advertising.

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time Part-time
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus, Online
  • More information Go to the programme website

Programme Structure

Courses include:

  • Introduction to Computer Technology
  • Introduction to Marketing 
  • Fundamentals of Accounting 
  • Ethical and Legal Issues in Business 
  • Buyer and Consumer Behavior
  • Business Statistics 
  • Promotion and Advertising

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

You need the following GPA score:

Required score: 3

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 3 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • Grand Canyon University (GCU) welcomes applicants 16 years old and older for admission consideration. We seek future graduates with diverse interests, experiences and perspectives, ready to capture academic opportunities with creativity and enthusiasm.
  • Although GCU seeks to integrate Christian faith and practice into all aspects of campus life, no statement of faith or religious affiliation is required of prospective students, with the exception of majors in the College of Theology. Theology majors are required to affirm GCU's Doctrinal Statement and the College of Theology Covenant.

Tuition Fee

  • International

    8250 USD/semester
    Tuition Fee
    Based on the original amount of 8250 USD per semester and a duration of .
  • National

    8250 USD/semester
    Tuition Fee
    Based on the original amount of 8250 USD per semester and a duration of .
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • Campus: $8,250 per semester
  • Online: $470 per credit

Living costs for Phoenix

  • 900 - 1450 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Marketing and Advertising
Visit programme website


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