Mass Communication

Overview

A Mass Communication degree from Texas State University is an interdisciplinary course of study and opens up doors to a spectrum of careers, from advertising and broadcasting to public relations, journalism, and publishing. As a Mass Communication major, you’ll examine how media works and affects our society. You’ll analyze different forms of media, study the impact media has on our culture and learn about media history and laws. You will also have a chance to test the waters by creating media projects of your own in certain classes.

Mass Communication majors undertake a thorough investigation of mass media, from its institutions, history, and laws to the ways in which it transforms our culture. This program is designed for students who wish to pursue a broad approach to the study of mass communication institutions, processes, effects, research methods, and analysis. Your studies can also serve as preparation for a master's degree, a law degree, an MBA degree, or even a Ph.D. This track can also serve as a terminal degree for students who would like to work in communications-related industries in areas beyond professional message production.

Mass communication is the study of communicating with the masses but is also about storytelling with strategy and purpose. The study of mass communication is centered around how messages persuade and affect the behavior and opinion of the person or people receiving the content. The Mass Communication program will help you develop research methods and analysis skills that can be applied to a number of different fields, including law, academia, and the professional sector. Our alumni are leaders and innovators in their fields.

Careers In Mass Communication

A Mass Communication major lays the groundwork for understanding the foundations and major principles of mass media and can lead to a mass media career and beyond. Students apply basic concepts learned in the major to any communication path they follow. If you are pursuing a career in a traditional media field such as advertising, public relations, or journalism, you can apply your understanding of media learned in the program to a wide range of work. Students have launched careers as free-lance videographers, musicians, wedding planners, doctors, designers, information specialists, research analysts, writers, editors, community affairs, as leaders in the non-profit sector, and in corporate and institutional media (producing visual, audio, written, and multimedia materials for training and instruction, internal and external communications, sales, and public relations).