Marketing, B.Sc.

Overview

Whether you’re driving down the highway or watching TV from your couch, you see advertisements everywhere. To create successful campaigns brands rely on marketing-savvy professionals who understand consumer behaviors and industry trends. 

Program Highlights

Through analysis of current markets, you will learn to develop and measure the effectiveness of marketing strategies in business-to-business, business-to-consumer and consumer-to-consumer segments across all sectors of the marketplace — locally, nationally and globally. You will also gain job-oriented knowledge and skills in:

• Marketing strategy

• Marketing target

• Marketing research

• Marketing mix

• Marketing communication

• Business Ethics

To reach your specific career goals, you can add specialized Marketing courses in General Marketing, Sales Management or International Marketing.

At Post University , we provide an educational experience that goes beyond curriculum and better prepares you for the real world once you get your degree. Our instructors are professional practitioners who bring years of experience from a variety of marketing jobs into the classroom, and they are always available to offer advice through any challenges you may face during your educational journey.