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Marketing, B.A.

  • Anytime
    Application Deadline
  • 48 months
    Duration
Franklin, MA, United States
The Marketing program at Dean College is designed to provide you with the knowledge, experience and critical thinking skills needed to launch into a marketing career. By blending analytical know-how, media savvy and relationship building, you will gain the powerful insight necessary to take you to the top of your field.
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Overview

Have you ever purchased an item because of an advertisement you saw on your Facebook feed? Or maybe you enjoy shopping online while watching TV at night. Whatever the case, you the consumer are marketed to and your behavior patterns are constantly being studied. 

Coursework of this Marketing degree at Dean College will include learning the various facets of marketing from research and planning to challenges faced in product development, distribution, pricing and promotion of goods and services.

A degree in marketing can be applied in many of today’s top institutions, including advertising agencies, marketing research firms, management consultants, service organizations, retailing, wholesaling and manufacturing companies and more. 

Career

Updated daily, DEAN CareerLink offers current students and alumni access to an entire career network with job and internship opportunities, research tools, external job search website recommendations, events and workshops, and networking opportunities.

Detailed Programme Facts

  • More details:
    • Fall - March 15: Priority Admissions Deadline 
    • Spring - December 1: Priority Admissions Deadline
  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Financial Accounting
  • Managerial Accounting
  • Principles of Economics
  • Foundations of Business
  • Principles of Management
  • Principles of Marketing
  • Negotiations
  • Sales and Relationship Management
  • Event Planning
  • Marketing Analytics
  • Introduction to Integrated Marketing Communications and Advertising
  • Consumer Culture
  • The Internship Preparation Seminar
  • The Internship Experience
  • Leading the Organization
  • Senior Seminar
  • Business Policy and Strategic Management

English Language Requirements

  • Minimum required score:

    79

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

General Requirements

  • Application Form and Personal Statement
  • Transcript (Academic Record)
  • Standardized Test Scores/English Proficiency
  • Letter(s) of Recommendation (Optional)
  • Passport ID Page
  • Documentation of Financial Support/Certification of Finances

Tuition Fee

  • International

    41118 USD/year
    Tuition Fee
    Based on the original amount of 41118 USD per year and a duration of 48 months.
  • National

    41118 USD/year
    Tuition Fee
    Based on the original amount of 41118 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Franklin

  • 1333 - 2770 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Dean College awards more than $20 million in scholarships and grants annually to assist students in funding their educations. An astonishing 90 percent of Dean students receive some form of merit-based aid with an average award amount of $19,000 per year. Dean College believes in making a private college education as affordable as possible, therefore most awards are renewable yearly provided the student maintains satisfactory academic progress towards a degree.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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