Overview

Students of this Marketing - Digital Marketing programme offered by William Paterson University will learn the art and science of marketing through the delivery of a balanced curriculum that ensures fundamental business competence. They will develop analytical, critical reasoning, and communications skills by focusing on customer needs and the dynamics of buyer behavior. Students gain an appreciation of cultural differences, quality concerns, ethical and sustainability issues, and disruptive technology impacts on a global marketplace. Courses in marketing research, consumer behavior, pricing, social media marketing, and digital marketing enable our graduates to provide customer insights and create value for their employers.

Our Mission

William Paterson University of New Jersey is a public institution that offers an outstanding and affordable education to a diverse traditional and nontraditional student body through baccalaureate, graduate and continuing education programmes.

The University's distinguished teachers, scholars and professionals actively challenge students to high levels of intellectual and professional accomplishment and personal growth in preparation for careers, advanced studies and productive citizenship. Faculty and staff use innovative approaches to research, learning and student support to expand students’ awareness of what they can accomplish.

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Programme Structure

Courses include:

Marketing Research

Marketing Management

Global Marketing

Consumer Behavior

Negotiation

E-Marketing

Social Media Marketing

Marketing Analytics

Digital Marketing Practicum

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Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-26 00:00:00
- Apply before 2026-06-01 00:00:00
Starting 2027-01-21 00:00:00
- Apply before 2026-12-01 00:00:00

More details

Fall: rolling admissions after June 1

Language

English

Duolingo English Test

105

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TOEFL^® IBT

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PTE Academic

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IELTS

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

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4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

North Haledon, United States

Disciplines

Marketing Digital Media Digital Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Send your academic records from all high schools or secondary schools attended, including diplomas if you have completed high school or secondary school. If your documents are not in English, you must include a notarized English translation.

Be sure to include any exam scores such as IB, AP, iGCSE/A-Levels, CSEC, WAEC, NECO or CAPE.

The Office of International Admissions will perform a grade conversion evaluation of your foreign academic transcripts.

International students must submit proof of English proficiency.

Unless required by your major, personal statements are not required, but are accepted. If you wish to submit a resume/CV or list of extracurricular activities for review, you may do so after submitting your online application.

Official SAT or ACT test scores are optional.

For most academic majors a recommendation letter is not required but are accepted. You should submit a letter from a guidance counselor or a teacher.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

26458 USD / year

≈ 26458 USD / year
Out-of-State

26458 USD / year

≈ 26458 USD / year
Domestic

Applies to you

In-State

16192 USD / year

≈ 16192 USD / year

Funding

Check for any work restrictions

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing - Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Our Mission

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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