Overview

You’ll discover the creative ways social media expertise is applied to meet strategic business objectives with digital marketing techniques that boost sales, create brand loyalty and promote social change. You’ll learn the best practices in Search Engine Optimization (SEO) that makes all the difference for creating effective web content.

The Social Media Theory and Strategy program of Kutztown University was developed with the Social Media Analytics Strategic Hub (SMASH); a unique, innovative, collaborative effort with access to software and technology only available at select research institutions in the U.S. Because this is a unique degree designed to serve a burgeoning field, it gives KU graduates a clear competitive advantage.

Sample Career Options

Social media content management

Social media analytics

Public advocacy

Digital marketing management

Concept promotion

E-commerce

Digital content marketing

Pay per click (PPC) ad construction and evaluation

Content marketing

Programme Structure

Courses include:

Social Media Theory and Strategy

Social Media Ethics

Advanced Social Media Analytics

User Experience Design and Research

Social Media Theory and Strategy Capstone

Social Media Internship

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-24 00:00:00
- Apply before 2026-07-01 00:00:00 , International
- Apply before 2026-08-01 00:00:00 , National
Starting 2027-01-25 00:00:00
- Apply before 2026-11-01 00:00:00 , International
- Apply before 2027-01-03 00:00:00 , National

More details

Those with long visa wait-times may want to apply by May 1 for Fall and by Oct. 1 for Spring.

Language

English

Duolingo English Test

105

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Kutztown, United States

Disciplines

Social Work Media Studies & Mass Media Digital Marketing View 146 other Bachelors in Digital Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Submit the Kutztown Application (Recommended) or apply through the Common Application.

Pay the $35 USD Application Fee in the application portal

Submit Proof of English Proficiency.

Send an official high school transcript to the Office of Undergraduate Admissions. High school transcripts must be sent directly from the high school. GED results must be sent directly from the Department of Education.

You have the option to submit SAT or ACT scores. KU is currently test-optional.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

12590 USD / year

≈ 12590 USD / year
Out-of-State

12590 USD / year

≈ 12590 USD / year
Domestic

Applies to you

In-State

7994 USD / year

≈ 7994 USD / year

Additional Details

Reduced Rate non residents students only-$8,285

Living costs

Kutztown

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Social Media Theory and Strategy.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Sample Career Options

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Kutztown

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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