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Social Media Theory and Strategy, B.Sc.

  • Application Deadline
  • 48 months
    Duration
Kutztown, PA, United States
KU’s B.S. in Social Media Theory & Strategy (SMS) is a one-of-a-kind program combining Business, English, and Communication Studies. Employers are paying top salaries for the digital competency and strategic communications skills you’ll master in this program.
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Overview

You’ll discover the creative ways social media expertise is applied to meet strategic business objectives with digital marketing techniques that boost sales, create brand loyalty and promote social change. You’ll learn the best practices in Search Engine Optimization (SEO) that makes all the difference for creating effective web content.

The programme

The SMS program was developed with the Social Media Analytics Strategic Hub (SMASH); a unique, innovative, collaborative effort with access to software and technology only available at select research institutions in the U.S. Because this is a unique degree designed to serve a burgeoning field, it gives KU graduates a clear competitive advantage.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Students majoring in a host of areas including, but not limited to, English, Communication Studies, Marketing, Computer Science, and Music, minor in SMS to gain advantage in our every expanding, digital world. 

English Language Requirements

  • Minimum required score:

    79

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

  • Minimum required score:

    53

    PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. Delivered and marked by computer, it reports on a scale between 10 and 90.

Academic Requirements

You need the following GPA score:

Required score: 3.2

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 3.2 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • Complete and submit the online admissions application. If you need to update or edit information on the application, please contact the Office of Admissions.
  • Pay the non-refundable $35 application fee. KU subscribes to the College Board and NACAC fee waiver programs.
  • Send an official high school transcript to the Office of Undergraduate Admissions. GED results must be sent directly from the Department of Education.
  • Submit SAT or ACT test scores. 

Tuition Fee

  • International

    11574 USD/year
    Tuition Fee
    Based on the original amount of 5787 USD per semester and a duration of 48 months.
  • National

    7716 USD/year
    Tuition Fee
    Based on the original amount of 3858 USD per semester and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Kutztown

  • 1000 - 1500 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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