Overview

Students are provided the knowledge and skills required to identify issues facing entrepreneurial businesses, evaluate the viability of an opportunity, and prepare a start-up business plan emphasizing financing, marketing, and organization. Engaged in classes with like-minded students, they learn to create their own future while following their passions and projects. 

The Entrepreneurship program of University of Wisconsin - Whitewater has been ranked as a top Entrepreneurship Program in the nation by the United States Association for Small Business and Entrepreneurship ® (USASBE). The combination of practical courses, national award-winning students, and successful alumni make this an ideal option for budding entrepreneurs. Students learn the social and economic value of creating good jobs and have the opportunity to develop the independent thinking skills to compete in a global business environment.

Job Outlook

Career prospects for entrepreneurship majors are limitless. Entrepreneurial pathways include launching new startups, driving innovation within existing companies, fostering social change, and taking over management of a family business. Recent examples of alumni accomplishments include:

• Appearing on Shark Tank

• Winning an international award for innovation in Paris

• Starting an internal initiative within Apple

• Helping lead a project in Africa to combat blindness

• Becoming vice president of marketing for a startup

• Running a family business

These demonstrated successes can lead to income levels significantly higher than other majors. It is common for graduating UW-Whitewater entrepreneurship majors to earn $70,000 or more per year immediately after graduation