Marketing

Overview

The Bachelor of Science degree program in Marketing is designed for students who desire to pursue any of the many careers in the field of marketing. The program includes a general overview of the following areas: consumer, service and business-to-business market planning, product development, consumer behavior, marketing research, integrated marketing communication (i.e., advertising, public relations, sales promotion and selling), physical distribution, social media marketing and global marketing.

Program of Study

The marketing degree program focuses on strategic, as well as tactical, marketing concepts. It integrates product, price, promotion and physical distribution throughout its courses. Offerings stress the use of modern techniques to investigate, analyze, and solve a wide variety of marketing needs within various environmental challenges and opportunities.

In addition to achieving the Wilmington University undergraduate graduation competencies given in the Academic Information section of this catalog, upon completion of the program, students will:

• Demonstrate effective information literacy and communication skills with valid and reliable research.
• Assess how various environmental and ethical challenges affect the marketing of products and services.
• Appraise the design, implementation, control, and evaluation functions relating to marketing.
• Evaluate the important role marketing plays in relation to meeting the strategic objectives of the organization.
• Use a variety of marketing concepts, theories, and tools on both an individual and team basis.