Overview

Marketing from Wilmington University is designed for students who desire to pursue any of the many careers in the field of marketing. The program includes a general overview of the following areas: consumer, service and business-to-business market planning, product development, consumer behavior, marketing research, integrated marketing communication (i.e., advertising, public relations, sales promotion and selling), physical distribution, social media marketing and global marketing.

Program of Study

The marketing degree program focuses on strategic, as well as tactical, marketing concepts. It integrates product, price, promotion and physical distribution throughout its courses. Offerings stress the use of modern techniques to investigate, analyze, and solve a wide variety of marketing needs within various environmental challenges and opportunities.

In addition to achieving the Wilmington University undergraduate graduation competencies given in the Academic Information section of this catalog, upon completion of the program, students will:

Demonstrate effective information literacy and communication skills with valid and reliable research.
Assess how various environmental and ethical challenges affect the marketing of products and services.
Appraise the design, implementation, control, and evaluation functions relating to marketing.
Evaluate the important role marketing plays in relation to meeting the strategic objectives of the organization.
Use a variety of marketing concepts, theories, and tools on both an individual and team basis.

Programme Structure

Courses include:

Business Communications

Business Analytics

Strategic Management

Marketing

Photography

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-26 00:00:00
- Apply before 2026-07-31 00:00:00 , International
Starting 2027-01-13 00:00:00
- Apply before 2026-11-30 00:00:00 , International

Language

English

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IELTS

5.5

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Credits

120 SCH

Delivered

On Campus, Online

Campus Location

New Castle, United States

Disciplines

Marketing View 1056 other Bachelors in Marketing in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

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PTE Academic

Schedule a PTE test!

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Wilmington University Application for Admission
$35 non-refundable application fee
Copy of Permanent Resident Card
Official Transcripts from United States institutions

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

14250 USD / year

≈ 14250 USD / year
Out-of-State

12870 USD / year

≈ 12870 USD / year
Domestic

Applies to you

In-State

12870 USD / year

≈ 12870 USD / year

Additional Details

Tuition per course. Cost of a typical 3-credit course.

Living costs

New Castle

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Program of Study

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

New Castle

Funding

Scholarships Information

Available Scholarships

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