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Marketing, B.Sc.

  • Application Deadline
  • 48 months
    Duration
New Castle, DE, United States| Online
Wilmington University's Bachelor of Science in Marketing is designed so you can pursue any of the many careers in the field of marketing. You'll explore consumer, service and business-to-business market planning, product development, consumer behavior, marketing research, integrated marketing communication, physical distribution, social media marketing and global marketing.
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Overview

The Bachelor of Science degree program in Marketing is designed for students who desire to pursue any of the many careers in the field of marketing. The program includes a general overview of the following areas: consumer, service and business-to-business market planning, product development, consumer behavior, marketing research, integrated marketing communication (i.e., advertising, public relations, sales promotion and selling), physical distribution, social media marketing and global marketing.

Program of Study

The marketing degree program focuses on strategic, as well as tactical, marketing concepts. It integrates product, price, promotion and physical distribution throughout its courses. Offerings stress the use of modern techniques to investigate, analyze, and solve a wide variety of marketing needs within various environmental challenges and opportunities.

In addition to achieving the Wilmington University undergraduate graduation competencies given in the Academic Information section of this catalog, upon completion of the program, students will:

  • Demonstrate effective information literacy and communication skills with valid and reliable research.
  • Assess how various environmental and ethical challenges affect the marketing of products and services.
  • Appraise the design, implementation, control, and evaluation functions relating to marketing.
  • Evaluate the important role marketing plays in relation to meeting the strategic objectives of the organization.
  • Use a variety of marketing concepts, theories, and tools on both an individual and team basis.

Detailed Programme Facts

  • More details:
    • National students - Rolling admission
  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus, Online

Programme Structure

Courses include:

  • Business Communications
  • Intro to Business Analytics
  • Strategic Management
  • Marketing

English Language Requirements

  • Minimum required score:

    46

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    5.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

General Requirements

  • Wilmington University Application for Admission

  • $35 non-refundable application fee

  • Copy of Permanent Resident Card

  • Official Transcripts from United States institutions

Tuition Fee

  • International

    419 USD/credit
    Tuition Fee
    Based on the original amount of 419 USD per credit and a duration of 48 months.
  • National

    419 USD/credit
    Tuition Fee
    Based on the original amount of 419 USD per credit and a duration of 48 months.
  • In-State

    381 USD/credit
    Tuition Fee
    Based on the original amount of 381 USD per credit and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for New Castle

  • 1000 - 1500 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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