Studyportals
B.Sc. On Campus Online

Marketing

Wilmington University

48 months
Duration
419 USD/credit
419 USD/credit
381 USD/credit
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Wilmington University's Bachelor of Science in Marketing is designed so you can pursue any of the many careers in the field of marketing. You'll explore consumer, service and business-to-business market planning, product development, consumer behavior, marketing research, integrated marketing communication, physical distribution, social media marketing and global marketing.

Overview

The Bachelor of Science degree program in Marketing is designed for students who desire to pursue any of the many careers in the field of marketing. The program includes a general overview of the following areas: consumer, service and business-to-business market planning, product development, consumer behavior, marketing research, integrated marketing communication (i.e., advertising, public relations, sales promotion and selling), physical distribution, social media marketing and global marketing.

Program of Study

The marketing degree program focuses on strategic, as well as tactical, marketing concepts. It integrates product, price, promotion and physical distribution throughout its courses. Offerings stress the use of modern techniques to investigate, analyze, and solve a wide variety of marketing needs within various environmental challenges and opportunities.

In addition to achieving the Wilmington University undergraduate graduation competencies given in the Academic Information section of this catalog, upon completion of the program, students will:

  • Demonstrate effective information literacy and communication skills with valid and reliable research.
  • Assess how various environmental and ethical challenges affect the marketing of products and services.
  • Appraise the design, implementation, control, and evaluation functions relating to marketing.
  • Evaluate the important role marketing plays in relation to meeting the strategic objectives of the organization.
  • Use a variety of marketing concepts, theories, and tools on both an individual and team basis.

Programme Structure

Courses include:

  • Business Communications
  • Intro to Business Analytics
  • Strategic Management
  • Marketing

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

More details
  • National students - Rolling admission

Credits

120 alternative credits

Delivered

On Campus, Online

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Wilmington University Application for Admission

  • $35 non-refundable application fee

  • Copy of Permanent Resident Card

  • Official Transcripts from United States institutions

Tuition Fee

To alway see correct tuition fees
  • International

    419 USD/credit
    Tuition Fee
    Based on the tuition of 419 USD per credit during 48 months.
  • National

    419 USD/credit
    Tuition Fee
    Based on the tuition of 419 USD per credit during 48 months.
  • In-State

    381 USD/credit
    Tuition Fee
    Based on the tuition of 381 USD per credit during 48 months.

Living costs for New Castle

1000 - 1500 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

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