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Marketing, B.B.A.

  • Application Deadline
  • 48 months
Shawnee, OK, United States
The Marketing program of Oklahoma Baptist University is offered through the Paul Dickinson College of Business. Marketing is an integral part of the College of Business. In fact, every major of concentration and professional in the business world utilizes marketing concepts in their lives.
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Students studying in the Marketing program of Oklahoma Baptist University learn how companies create customer value and build strong relationships that help establish profitability. As a Marketing major you’ll not only learn the basic principles of marketing goods and services, consumer behavior, marketing research and marketing strategy, you’ll also be exposed to advertising, promotion, retail and sales management, e-marketing and even personal selling.

What makes an OBU Marketing degree special?

Gain a cutting edge understanding of future marketing opportunities. Get a jump-start on other students through working on projects using modern marketing concepts in digital and Internet marketing. Learn how to use social media platforms like Facebook. Get mentored by highly accomplished faculty, work on interesting real-world projects that are hands-on, work with industry leading companies and obtain critical marketing internships while at OBU. Courses are designed around real-life projects that teach students how to assess company marketing needs, design research instruments, gather and analyze data, and present findings to the companies. Marketing students often elect to focus their elective hours into an additional area of concentration, such as management or finance, which enhances their marketability.

What are OBU grads doing with their Marketing degrees?

Job opportunities in marketing continue to grow as competition increases globally as well as domestically. Graduates can pursue diverse career paths such as:

  • internet/digital marketing
  • product/brand management
  • market analysis
  • tourism
  • insurance
  • sports marketing
  • sales
  • consumer analysis

Some students accept well paying jobs at established Fortune 500 Companies or moving onward to graduate school (i.e. MBA) while others pursue their dreams of own businesses.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    128 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Marketing Analytics and Web Intelligence
  • Selling and Sales Management
  • International Marketing
  • Internet/Digital Marketing
  • Marketing Research and Consumer Behavior
  • Small Business Marketing

English Language Requirements

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

    • Complete your application
    • Send us your Transcript
    • Send Test Scores (ACT, SAT or TOEFL/IELTS)
    • Send a copy of a current passport
    • Financial Guarantee
    • Provide a bank statement (proving funds on the financial guarantee)

Tuition Fee

  • International

    27912 USD/year
    Tuition Fee
    Based on the original amount of 27912 USD per year and a duration of 48 months.
  • National

    27912 USD/year
    Tuition Fee
    Based on the original amount of 27912 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Shawnee

  • 900 - 1400 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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