Placeholder image for Marketing

Marketing, Bachelor

  • Application Deadline
  • 48 months
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In this extremely competitive business age, marketing provides the tools and skills necessary for differentiating companies, products and individuals.

At La Roche University you’ll receive exposure to everything from basic marketing principles to how buyer behavior, research, international marketing, case-study approaches, advertising, brand management, sales and more all contribute to the bigger picture.

This major provides the common background required for any marketing career, along with an opportunity for specialization based on your interests. You’ll learn in the classroom and through outside research projects involving real-world marketing challenges.

Expert Faculty

The marketing faculty, all of whom have advanced degrees in their disciplines, also have significant real-world experience in the industry. Their backgrounds include everything from supply chain management expertise and experience working for sports teams, to 18 years of experience in the consumer products business and self-owned businesses.

Real-World Experience

La Roche Student Philanthropy Project

This initiative connects you with local causes and nonprofits. In a nonprofit marketing course, you'll choose a cause that is important to you, and then you and your classmates help to raise funds and sponsor events on campus to support the organization.

What Can You Do With Your Degree?

A bachelor’s degree in marketing prepares you for careers in:

  • Generalized marketing and brand management
  • Advertising, public relations and promotional strategy
  • Personal selling and sales management
  • Retail merchandising and management
  • Marketing research
  • Sports marketing
  • Web/Internet marketing


Marketing, a program in the Business Group, is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), a leading specialized acceditation association for business education.

Detailed Programme Facts

  • Deadline and start date We did our best, but couldn't find the next application deadline and start date information online.
  • Programme intensity Full-time
    • Full-time duration 48 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Personal Selling
  • Internet Marketing
  • Brand Management
  • Services Marketing
  • Operations Management
  • Financial Management
  • Financial Institutions
  • Marketing Management

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

  • Apply Online  or Printable Application
  • Secondary/High School Transcript and Diploma (with notarized English translation)
  • National Exam Scores, if applicable
  • Post-secondary Academic Transcript, if applicable (with notarized English translation)
  • International Student Agreement
  • Affidavit of Support - signed your financial sponsor
  • Official Recent Bank Statement of Sponsor
  • Bank statement must be dated within 12 months of the planned semester start date
  • Final balance on the bank statement should document the financial capability of your sponsor to cover at least one academic year of estimated expenses
  • Bank statement should document the currency of the account
  • Copy of Passport Photo Page
  • $50 Application Fee

Tuition Fee

  • International

    28614 USD/year
    Tuition Fee
    Based on the original amount of 28614 USD per year and a duration of 48 months.
  • National

    28614 USD/year
    Tuition Fee
    Based on the original amount of 28614 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Pittsburgh

  • 1148 - 1950 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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