Overview

The Media Studies programme at Radford University provides a robust academic foundation for students aiming to excel in the dynamic landscape of modern mass media. By combining theoretical knowledge with practical application, the curriculum ensures graduates are prepared for diverse roles in the global communication sector.

This major is structured to meet the L area requirements of the REAL curriculum, ensuring a well-rounded educational experience. Students can choose between a Bachelor of Arts or a Bachelor of Science, depending on their specific academic interests and long-term career objectives within the media industry.

To maintain high academic standards, the university requires students to achieve a grade of C or higher in core communication subjects.

Why Media Studies at Radford University?

The institution offers a distinctive learning environment where students can specialise in Advertising, Journalism, or Media Production. Each concentration is designed to mirror current industry standards, providing access to modern digital imaging tools and professional production technology.

The Advertising track focuses on both the aesthetic and strategic elements of campaign creation across various media platforms. Meanwhile, the Journalism concentration emphasises the research and dissemination of public information through digital and conventional channels, including television and the internet.

For those interested in the technical aspects of the field, the Media Production concentration provides intensive training in cinematography, audio, and studio operations. This hands-on approach allows students to build a professional portfolio that showcases their technical proficiency to future employers.

Tuition Fee Breakdown

International fee: USD 22012 per year
National fee: USD 22012 per year
Local fee: USD 8698 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Communication
Communication Theory
Understanding Statistics in Society
Statistics
Advertising and IMC
Advertising Copywriting
Digital Imaging

Careers with Media Studies

Graduates are prepared for a wide array of professional roles in corporate, industrial, and creative environments. Potential career paths include positions in advertising agencies, news organisations, and digital media firms where skills in copywriting and reporting are highly valued.

The programme also equips students for technical roles such as studio directors, cinematographers, and web producers. By completing internships and building comprehensive portfolios, students gain the practical experience necessary to enter industries ranging from public relations to broadcast television.

Programme Structure

Courses include:

Advertising Copywriting

Digital Imaging

Research Methods in Communication

Advertising Media Planning

Communication Law and Ethics

Advertising Production

Applied Strategic Communication Campaigns

Communication Internship

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-26 00:00:00
- Apply before 2027-06-01 00:00:00

More details

Rolling admission through June 1

Language

English

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Credits

120 SCH

Delivered

On Campus

Campus Location

Radford, United States

Disciplines

Media Studies & Mass Media View 902 other Bachelors in Media Studies & Mass Media in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

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TOEFL^® IBT

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PTE Academic

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IELTS

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Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Applications for admission cannot be considered until all required documents outline in the checklist [PDF] are received by the Radford University Office of Admissions. All documents become the property of Radford University and cannot be sent elsewhere or returned.

All documents must be originals or certified copies that beat the original stamp and seal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

22012 USD / year

≈ 22012 USD / year
Out-of-State

22012 USD / year

≈ 22012 USD / year
Domestic

Applies to you

In-State

8698 USD / year

≈ 8698 USD / year

Living costs

Radford

United States

996 - 1628 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Media Studies.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Radford

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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