To gain entry into or grow in this field, you need in-demand skills you can immediately put into practice. Franklin University’s transfer-friendly Marketing bachelor's degree program equips you with a highly desirable skill set in these core areas: marketing strategy, market research, strategy and analysis, promotion, and digital advertising.
Through your Marketing courses, you'll gain confidence in your abilities through a hands-on approach to all aspects of marketing, from developing strategic plans to executing tactics. Our highly relevant curriculum will expose you to current trends in social media, analytics, and consumer behavior, preparing you to add value to variety of industries and organizations.
With application-oriented Marketing curriculum and project-based assignments, you’ll get practical experience in how the marketing function fits within other business disciplines. From case studies to your capstone project, you’ll be doing marketing work in a simulated business environment.
The capstone project prepares you to work cross functionally by teaming you up with students from other majors, including Human Resources Management and Financial Management. Together, you’ll define a corporate strategy with you developing the marketing plan and ensuring integration and alignment with the overall business strategy.
Marketing Career Opportunities
- Account Executive
Account Executives cultivate and maintain profitable and satisfying client relationships, seek out new business opportunities, and sell a company’s products and services.
- Digital Marketing Analyst
Digital Marketing Analysts assess web analytics against business objectives and key performance indicators (KPIs), report findings, and make strategic optimization recommendations.
- Digital Media Director
Digital Media Directors lead the activities of online marketing programs, including branding, direct response, e-commerce, and customer engagement and retention strategies.
Get more detailsVisit official programme website
- Marketing Behavior
- Marketing Research
- Digital Marketing
- 48 months
Start dates & application deadlines
- StartingApplication deadline not specified.
DisciplinesMarketing Digital Communication Digital Marketing View 67 other Masters in Marketing in United States
We are not aware of any academic requirements for this programme.
- Submit your online application using an email address that you check regularly. After you’ve applied, you’ll receive login information by email so you can track your application’s progress.
- Apply for admission to Franklin University any time. Because our admission process for international students includes several steps to ensure a successful start, we encourage you to apply as early as possible -- at least 8 weeks before your program’s start date.
- Request your official transcripts from post-secondary institutions located in the U.S. and have them submitted directly to Franklin University’s Office of Transfer and Articulation.
International526 USD/creditTuition FeeBased on the original amount of 526 USD per credit and a duration of 48 months.
National398 USD/creditTuition FeeBased on the original amount of 398 USD per credit and a duration of 48 months.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last year
Check the official programme website for potential updates.