Overview

To gain entry into or grow in this field, you need in-demand skills you can immediately put into practice. Franklin University’s transfer-friendly Marketing bachelor's degree program equips you with a highly desirable skill set in these core areas: marketing strategy, market research, strategy and analysis, promotion, and digital advertising.

Through your Marketing courses, you'll gain confidence in your abilities through a hands-on approach to all aspects of marketing, from developing strategic plans to executing tactics. Our highly relevant curriculum will expose you to current trends in social media, analytics, and consumer behavior, preparing you to add value to variety of industries and organizations.

With application-oriented Marketing curriculum and project-based assignments, you’ll get practical experience in how the marketing function fits within other business disciplines. From case studies to your capstone project, you’ll be doing marketing work in a simulated business environment.

The capstone project prepares you to work cross functionally by teaming you up with students from other majors, including Human Resources Management and Financial Management. Together, you’ll define a corporate strategy with you developing the marketing plan and ensuring integration and alignment with the overall business strategy.

Career Opportunities

Account Executive

Account Executives cultivate and maintain profitable and satisfying client relationships, seek out new business opportunities, and sell a company’s products and services.

Digital Marketing Analyst

Digital Marketing Analysts assess web analytics against business objectives and key performance indicators (KPIs), report findings, and make strategic optimization recommendations.

Digital Media Director

Digital Media Directors lead the activities of online marketing programs, including branding, direct response, e-commerce, and customer engagement and retention strategies.

Programme Structure

Courses include:

Promotion

Marketing Behavior

Marketing Research

Digital Marketing

Social Media Marketing

Key information

Duration

Part-time
- 48 months

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

TOEFL^® IBT

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IELTS

6.5

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4.9/5 student rating

Credits

124 SCH

Delivered

Online

Campus Location

Columbus, United States

Disciplines

Marketing View 204 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A student who meets at least one of the following criteria is eligible for admission as a degree-seeking student:

Has provided official documentation of graduation from an accredited high school or its equivalent (see Documentation Required below), or
Has an associate, bachelor or master’s degree from a regionally accredited institution of higher education, an institution recognized as a candidate for accreditation, or an institution recognized by the Council of Higher Education Accreditation

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16306 USD / year

≈ 16306 USD / year
Out-of-State

12338 USD / year

≈ 12338 USD / year
Domestic

Applies to you

In-State

12338 USD / year

≈ 12338 USD / year

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career Opportunities

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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