Placeholder image for Marketing

Marketing, B.Sc.

  • Application Deadline
  • 48 months
    Duration
Online
Leadership-level marcom transforms ideas into actionable and strategic plans that yield measureable results. Let Franklin University’s online Marketing degree program show you how to combine right-brain creativity with left-brain logic to maximum effect.
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Overview

To gain entry into or grow in this field, you need in-demand skills you can immediately put into practice. Franklin University’s transfer-friendly Marketing bachelor's degree program equips you with a highly desirable skill set in these core areas: marketing strategy, market research, strategy and analysis, promotion, and digital advertising.

Through your Marketing courses, you'll gain confidence in your abilities through a hands-on approach to all aspects of marketing, from developing strategic plans to executing tactics. Our highly relevant curriculum will expose you to current trends in social media, analytics, and consumer behavior, preparing you to add value to variety of industries and organizations.

With application-oriented Marketing curriculum and project-based assignments, you’ll get practical experience in how the marketing function fits within other business disciplines. From case studies to your capstone project, you’ll be doing marketing work in a simulated business environment.

The capstone project prepares you to work cross functionally by teaming you up with students from other majors, including Human Resources Management and  Financial Management. Together, you’ll define a corporate strategy with you developing the marketing plan and ensuring integration and alignment with the overall business strategy.

Marketing Career Opportunities

  • Account Executive

Account Executives cultivate and maintain profitable and satisfying client relationships, seek out new business opportunities, and sell a company’s products and services.

  • Digital Marketing Analyst

Digital Marketing Analysts assess web analytics against business objectives and key performance indicators (KPIs), report findings, and make strategic optimization recommendations.

  • Digital Media Director

Digital Media Directors lead the activities of online marketing programs, including branding, direct response, e-commerce, and customer engagement and retention strategies.

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 48 months
  • Credits
    124 alternative credits
  • Languages
    • English
  • Delivery mode
    Online

Programme Structure

Courses include:

  • Promotion
  • Marketing Behavior
  • Marketing Research
  • Digital Marketing

English Language Requirements

  • Minimum required score:

    60

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    5.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:

    500

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

  • Submit your online application using an email address that you check regularly. After you’ve applied, you’ll receive login information by email so you can track your application’s progress.
  • Apply for admission to Franklin University any time. Because our admission process for international students includes several steps to ensure a successful start, we encourage you to apply as early as possible -- at least 8 weeks before your program’s start date. 
  • Request your official transcripts from post-secondary institutions located in the U.S. and have them submitted directly to Franklin University’s Office of Transfer and Articulation.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Tuition Fee

  • International

    526 USD/credit
    Tuition Fee
    Based on the original amount of 526 USD per credit and a duration of 48 months.
  • National

    398 USD/credit
    Tuition Fee
    Based on the original amount of 398 USD per credit and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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