Placeholder image for Marketing

Marketing, B.B.A.

  • Anytime
    Application Deadline
  • 48 months
    Duration
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Overview

Our content provides you with necessary theory and strategy concepts, while also providing the hands-on tactical skills necessary to succeed in today’s marketplace. To specialize your studies, you choose your focus in digital marketing and advertising, technology marketing, or value-chain. After completing your studies, you will be able to manage information using digital technologies and develop strategies that leverage and integrate information into marketing plans.Davenport offers three specialties to tailor your degree; Digital Marketing and Advertising, Marketing Technology and Value Chain. After you have completed the core courses in the Marketing major, you will complete your degree with the College of Business elective courses or you can choose from one of these specialties. In addition, our unique marketing specialties offer the ability for you to be prepared to earn marketing certificates, keeping you up-to-date with current marketing trends. These certificates can help you leverage your career. 

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    Blended

Programme Structure

Courses include:

  • Professional Selling
  • Digital Marketing
  • Digital Retailing
  • Digital Brand Engagement

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Tuition Fee

  • International

    20910 USD/year
    Tuition Fee
    Based on the original amount of 10455 USD per semester and a duration of 48 months.
  • National

    20910 USD/year
    Tuition Fee
    Based on the original amount of 10455 USD per semester and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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