Overview

With BBA in Marketing at Davenport University learn to create content, manage marketing plans and use data to drive decisions with a degree in marketing that reflects today’s rapidly changing industry.

Become the marketing professional that companies are searching for to make their messages heard with a bachelor in marketing that’s accredited by the International Accreditation Council for Business Education (IACBE).

You can earn an online marketing degree through Davenport’s ground-breaking Global Campus or take your business and marketing degree courses on Davenport’s campus in Grand Rapids. With either path — or a blend of both — you’ll learn from Davenport faculty who bring experience from their careers in marketing to the classroom.

What is marketing?

The American Marketing Association (AMA) defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.” With a BBA in marketing, you’ll be prepared to help companies elevate their messages in today’s crowded and noisy marketplace.

With your Davenport BBA in marketing in hand, you’ll have business and marketing skills you can put to work immediately in your career in marketing. And since Davenport’s degree in marketing was developed with input from industry leaders, you can be sure you’re equipped with the knowledge and insights that today’s employers demand.

Programme Structure

Courses include:

Professional Selling
Digital Marketing
Digital Retailing

Digital Brand Engagement
Theory

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-02 00:00:00
- Apply before 2026-06-23 00:00:00 , International
Starting 2027-01-12 00:00:00
- Apply before 2026-11-03 00:00:00 , International

More details

Rolling admission for national students.

Language

English

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IELTS

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Credits

120 SCH

Delivered

On Campus, Online

Campus Location

Caledonia, United States

Disciplines

Marketing View 1057 other Bachelors in Marketing in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Complete Online Application
Sent Transcripts
Send Test Results
Submit financial support documents
Submit a copy of Passport photo page
Diploma or Transcript with 2.0 GPA AND applicable test score

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

24432 USD / year

≈ 24432 USD / year
Out-of-State

24432 USD / year

≈ 24432 USD / year
Domestic

Applies to you

In-State

24432 USD / year

≈ 24432 USD / year

Additional Details

Online: Local: $1,018 per credit National and International: $688 per credit

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

What is marketing?

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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