Overview

Business Administration - Marketing Concentration graduates take a diverse group of business courses including those in:

Marketing management
Advertising
Salesmanship
Marketing research
Consumer behavior
Distribution and logistics management
International marketing

The Fairmont State University Business Administration - Marketing Concentration program integrates marketing training with accounting, management, finance and economics. A combination of those skills prepares our students for current marketing trends and activities.

School of Business and Marketing faculty members are confident their graduates can compete for positions with graduates from any other school. Ideal positions for Marketing graduates include:

Account supervisors
Creative directors
Advertising managers and executives
Circulation managers
Fundraising consultants
Marketing directors
Marketing program managers
Sale and marketing executives

Programme Structure

Courses include:

Principles of Accounting
Principles of Marketing
General Studies – Elective From Humanities
Strategic Management and Policy
Marketing Research
Management Information Systems

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-27 00:00:00
- Apply before 2026-11-01 00:00:00 , International
- Apply before 2027-01-02 00:00:00 , National
Starting 2027-08-18 00:00:00
- Apply before 2027-07-01 00:00:00 , International
- Apply before 2027-08-12 00:00:00 , National

Language

English

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PTE Academic

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IELTS

5.5

IELTS & PTE Test Preparation

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Credits

120 SCH

Delivered

On Campus

Campus Location

Fairmont, United States

Disciplines

Business Administration Marketing View 2283 other Bachelors in Business Administration in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

5.5

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

Complete the Online Application for Undergraduate Admission. Applicants cannot apply for an Academic Pathway.
Submit official academic record(s)
Transcripts from outside the United States require an official course-by-course evaluation to be sent to Fairmont State University from one of the credentialing services listed below. Evaluations must include a statement of U.S. high school or college equivalency.
Applicant must submit proof of financial support for the first academic year of tuition and living expenses (must be in U.S. dollar format and translated to English).
Freshman applicants should submit their secondary school (high school) transcript. If you have completed college/university coursework you will need to submit all post-secondary transcript(s).

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

13064 USD / year

≈ 13064 USD / year
Out-of-State

13064 USD / year

≈ 13064 USD / year
Domestic

Applies to you

In-State

8708 USD / year

≈ 8708 USD / year

Living costs

Fairmont

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing Concentration.

Available Scholarships

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About

Overview

Business Administration - Marketing Concentration graduates take a diverse group of business courses including those in:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

IELTS & PTE Test Preparation

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

IELTS & PTE Test Preparation

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Fairmont

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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