Overview

Business Administration - Marketing Concentration graduates take a diverse group of business courses including those in:

Marketing management
Advertising
Salesmanship
Marketing research
Consumer behavior
Distribution and logistics management
International marketing

The Fairmont State University Business Administration - Marketing Concentration program integrates marketing training with accounting, management, finance and economics. A combination of those skills prepares our students for current marketing trends and activities.

School of Business and Marketing faculty members are confident their graduates can compete for positions with graduates from any other school. Ideal positions for Marketing graduates include:

Account supervisors
Creative directors
Advertising managers and executives
Circulation managers
Fundraising consultants
Marketing directors
Marketing program managers
Sale and marketing executives

Programme Structure

Courses include:

Principles of Accounting
Principles of Marketing
General Studies – Elective From Humanities
Strategic Management and Policy
Marketing Research
Management Information Systems

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-18 00:00:00
- Apply before 2026-07-01 00:00:00 , International
- Apply before 2026-08-12 00:00:00 , National
Starting 2027-01-27 00:00:00
- Apply before 2026-11-01 00:00:00 , International
- Apply before 2027-01-02 00:00:00 , National

Language

English

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Fairmont, United States

Disciplines

Business Administration Marketing View 1056 other Bachelors in Marketing in United States

Join for free or log in to access our complete career info list.

Academic requirements

GPA

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Complete the Online Application for Undergraduate Admission. Applicants cannot apply for an Academic Pathway.
Submit official academic record(s)
Transcripts from outside the United States require an official course-by-course evaluation to be sent to Fairmont State University from one of the credentialing services listed below. Evaluations must include a statement of U.S. high school or college equivalency.
Applicant must submit proof of financial support for the first academic year of tuition and living expenses (must be in U.S. dollar format and translated to English).
Freshman applicants should submit their secondary school (high school) transcript. If you have completed college/university coursework you will need to submit all post-secondary transcript(s).

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

13064 USD / year

≈ 13064 USD / year
Out-of-State

13064 USD / year

≈ 13064 USD / year
Domestic

Applies to you

In-State

8708 USD / year

≈ 8708 USD / year

Living costs

Fairmont

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing Concentration.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Business Administration - Marketing Concentration graduates take a diverse group of business courses including those in:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Fairmont

Funding

Scholarships Information

Available Scholarships

Our partners