Placeholder image for Marketing

Marketing, B.Sc.

  • Application Deadline
  • 48 months
    Duration
University rank #801 (WUR) Ruston, LA, United States
New ideas, products, and services must be effectively expressed to their target audiences in order to be successful. That’s where marketers come in—delivering the right message in the right place at the right time. It’s a sophisticated science that starts with a Louisiana Tech University Marketing degree.
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Overview

You’ll gain invaluable experience in all facets of the business side of marketing with courses in salesmanship, consumer behavior, business advertising, retailing, sales management, and international marketing. You can even manage a real-world consulting firm, Bulldog Marketing Consultants. 

We offer a bachelor degree in Marketing at Louisiana Tech University. This is our student-run consultancy studio course that works to deliver a wide range of marketing projects, plans, and strategies to both companies and nonprofits under the guidance of the College of Business faculty, giving you the opportunity to develop your skills as a future marketer.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Marketing Concentrations

  • General Marketing: A broad, all-encompassing perspective in marketing
  • Sports Marketing: Combines business fundamentals with the sports and recreation industry—all while preparing students to become well-trained marketing professionals
  • Key Account Development: Focuses on business-to-business marketing through customized solutions for key customers
  • Marketing Analytics: Establish data-backed insights, decisions, and business opportunities

English Language Requirements

  • Minimum required score:

    79

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Start practicing IELTS today!

Academic Requirements

You need the following GPA score:

Required score: 2

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 2 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • Complete the Online Application
  • Non-refundable application fee $30.00 
  • Applicants from non-English speaking countries: Students with a 2.0 GPA must have one of the following: an iBT TOEFL 79 or an IELTS 6.5 or SAT Math subscore 510, Evidence-based Reading and Writing 500 subscore with a minimum composite score of 1130 or ACT Math subscore 19 and English subscore 18 with a minimum composite score of 23. 
  • Copy of Current Valid Passport

Tuition Fee

  • International

    11068 USD/year
    Tuition Fee
    Based on the original amount of 5534 USD per semester and a duration of 48 months.
  • National

    11068 USD/year
    Tuition Fee
    Based on the original amount of 5534 USD per semester and a duration of 48 months.
  • In-State

    3702 USD/year
    Tuition Fee
    Based on the original amount of 1851 USD per semester and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Ruston

  • 900 - 1400 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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