Overview

The Marketing programme at Louisiana Tech University provides students with a robust foundation in the art and science of connecting businesses with their target audiences. This degree focuses on crafting clear, creative strategies that allow new ideas and services to thrive within today’s highly competitive global marketplace.

Students explore the core pillars of the discipline, including consumer behaviour, sales management, and international marketing. The curriculum is designed to balance theoretical knowledge with practical application, ensuring graduates are prepared for high-impact roles. You will learn to navigate digital landscapes and traditional platforms with equal proficiency.

A distinctive feature of the department is the emphasis on real-world experience through project-driven classes.

Why Marketing at Louisiana Tech University?

The programme is housed within the College of Business, which holds prestigious accreditation from AACSB International. This hallmark of excellence is shared by only six per cent of business schools worldwide, ensuring your education meets the highest global standards. The faculty provides a supportive environment that pushes students toward professional success.

Facilities and resources at the university support a modern learning experience, focusing on both interpersonal relationships and technical skills. The institution’s strong reputation in business education is bolstered by its commitment to innovation and practical consultancy opportunities. This unique combination of academic rigour and hands-on practice sets graduates apart in the job market.

Tuition Fee Breakdown

International fee: USD 7738 per semester
National fee: USD 7738 per semester
Local fee: USD 4055 per semester

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Consumer Behaviour
Sales Management
Social Media
Retail
International Marketing
Digital Marketing
SEO
Content Strategy
Analytics
Online Advertising
Business-to-Business Marketing
Relationship-driven Selling
Consultative Sales Solutions
Key Account Management
Sports Marketing

Careers with Marketing

Graduates are well-equipped for a diverse range of professional roles across multiple sectors. Many find success in corporate environments, sports organisations, or advertising agencies. The skills gained during the programme are highly transferable to various industries requiring strategic communication and market analysis.

Potential career paths include:

Marketing Manager
Brand Manager
Product Manager
Market Research Analyst
Public Relations Specialist
Event Marketing Coordinator
Advertising Account Executive
Promotions Manager
Corporate Communications
Sponsorship Manager
Athletic Promotions
Event and Game Day Operations

Programme Structure

Courses offered:

Management of Organizations

Operations Management

Consumer Behavior

Marketing Principles and Policies

Personal Selling

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-05 00:00:00
- Apply before 2026-07-01 00:00:00 , International
Starting 2026-12-04 00:00:00
- Apply before 2026-10-01 00:00:00 , International
Starting 2027-03-12 00:00:00
- Apply before 2027-01-01 00:00:00 , International
Starting 2027-06-04 00:00:00
- Apply before 2027-04-01 00:00:00 , International

Language

English

Duolingo English Test

100

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Ruston, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Complete the Online Application Form

Applicants from non-English-speaking countries: Transcripts and test scores - Students are required to submit at least one of the following items based on the GPA.

Applicants from English speaking countries or English-speaking high school curriculum, such as IB, international schools, etc.

Copy of Current Valid Passport

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

15476 USD / year

≈ 15476 USD / year
Out-of-State

15476 USD / year

≈ 15476 USD / year
Domestic

Applies to you

In-State

8110 USD / year

≈ 8110 USD / year

Living costs

Ruston

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Ruston

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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