Overview

This major area of specialization prepares students to practice marketing in a changing competitive environment. Specifically, it covers the 4 Ps of marketing (i.e., product/service, price, promotion and place/distribution) from a managerial perspective.

Additionally, the Marketing program of study at University of Miami is flexible, allowing students to concentrate on specific areas of professional pursuit such as sales management, advertising, retailing, or marketing research.

A program of study in marketing offers students a comprehensive understanding of such topics as:

Marketing's critical role within organizations;

Identification of markets for products and services through better understanding and analysis of consumers' wants and needs;

The nature of global competition and identification of viable competitive strategies;

Methods used in planning and implementing marketing strategies;

Legal and ethical responsibilities of marketers.

Goals

A program of study in marketing offers business students a comprehensive understanding of such topics as:

Marketing's critical role within organizations;

Identification of markets for products and services through better understanding and analysis of consumers’ wants and needs;

The nature of global competition and identification of viable competitive strategies;

Methods used in planning and implementing marketing strategies.

Programme Structure

Courses include:

First Step (Freshman Integrity, Responsibility, and Success through teamwork)

English Composition

Quantitative Applications in Business

Calculus

Marketing

The University Of Miami Experience

Business Law

Business Analytics

Business Statistics

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-11 00:00:00
- Apply before 2026-11-01 00:00:00
Starting 2027-08-17 00:00:00
- Apply before 2027-01-05 00:00:00

Language

English

Duolingo English Test

125

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TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Miami, United States

Disciplines

Marketing View 1054 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

125

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Complete and submit the Common Application. Upon submitting, you will be asked to pay a $70 nonrefundable application fee.

If you have attended a secondary school outside of the United States, you must submit your official secondary school documents (transcripts, mark sheets, certificates, examination results, etc.)

We require you to submit two letters of recommendation: one from a high school guidance counselor and one from a teacher.

The University of Miami is need-aware for first-year international undergraduate applicants. This means that, for a portion of international applicants, the Admission Committee will consider that student’s ability to pay tuition without the need for financial aid.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

63456 USD / year

≈ 63456 USD / year
Out-of-State

63456 USD / year

≈ 63456 USD / year
Domestic

Applies to you

In-State

63456 USD / year

≈ 63456 USD / year

Living costs

Miami

United States

1508 - 2603 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Goals

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Miami

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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