Overview

Advertisers use persuasive storytelling to sell products and ideas. In the media advertising concentration, you’ll learn to design, create and manage effective advertising messages and campaigns, and to assess their impact and return on investment.

Key Facts

The Media Advertising program at Indiana University Bloomington emphasizes the principles of creating effective advertising messages and campaigns, as well as the role of advertising in marketing, promoting ideas and selling products.

the fundamentals of what draws consumers to, or pushes them away from, ad campaigns
to design, create and manage effective advertising messages and campaigns
to assess the intended and unintended consequences of a campaign or advertisement

to understand how the advertising industry lives and breathes, the role of regulation and how advertising shapes society

Careers

Use the expertise developed through the media advertising concentration to launch a career as an account executive, copywriter, graphic/web designer, media planner, promotions specialist, research analyst, sales representative or social media coordinator. Whether you land at an advertising agency, in corporate marketing or at a research firm, you’ll have the foundation and skills it takes to succeed in this dynamic industry.

Programme Structure

Courses include:

Media

Managing Media

Thinking Media

Story Lab

Creative Content Creation
Media Behavior

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-12 00:00:00
- Apply before 2026-09-15 00:00:00 , International
- Apply before 2026-11-01 00:00:00 , National
Starting 2027-08-25 00:00:00
- Apply before 2027-02-01 00:00:00

Language

English

Duolingo English Test

115

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

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IELTS

6.5

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4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Bloomington, United States

Disciplines

Media Studies & Mass Media Advertising View 175 other Bachelors in Advertising in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Completed online application

Common Application essay or Apply IU 200-400 word IU-specific essay

Academic records

Demonstration of English proficiency

Financial documents

Application fee or waiver

SAT or ACT exam scores (optional)

Letters of recommendation (optional)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

42294 USD / year

≈ 42294 USD / year
Out-of-State

42294 USD / year

≈ 42294 USD / year
Domestic

Applies to you

In-State

12142 USD / year

≈ 12142 USD / year

Living costs

Bloomington

United States

1071 - 1733 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Media Advertising.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Facts

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Bloomington

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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