Overview

Marketing is an ideal field of study if you want an action-oriented, challenging and in-demand career where you will be solving business problems using analysis and creativity.

Key Features

Your studies will focus on the traditional sales and digital marketing skills needed to be prepared for lots of different types of marketing. Factual and conceptual knowledge, problem solving and communication are paired with experiential learning and the use of information technology. The result is developing an expertise valued in a variety of business settings and industries.

Effective marketing professionals are essential for organizations to reach their sales goals and potential in the competitive and customer-oriented marketplace.

As part of the nationally recognized James Madison University College of Business, the Marketing major prepares students to assume professional and leadership roles in the rapidly changing, technically-oriented and competitive world of marketing by helping students develop specialized skills in the management of customer relationships through the creation, communication and delivery of value to customers.

The curriculum provides a solid foundation of the knowledge and skills needed to develop effective marketing efforts. The major offers a concentration in Professional Sales and an area of emphasis in Digital Marketing.

Careers

Account Executive

Account Manager

Account Representative

Assistant Buyer

Brand Manager

Brand Marketing Coordinator

Buyer

Customer Relationship Manager

Digital Media Coordinator

Digital Media Specialist

Global Account Manager

Import/Export Manager

International Marketer

Internet Marketing Manager

Internet Marketing Specialist

Market Representative

Market Research Analyst

Media Manager

Media Planner

New Business Developer

Product Analyst

Project Manager

Professional Sales Representative

Research Analyst

Retail Manager

Territory Manager

Web Assistant

Web Content Coordinator

Programme Structure

Courses include:

Integrated Marketing Communications

Consumer Behavior

Professional Selling

Marketing Analytics

Marketing Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-20 00:00:00
- Apply before 2026-06-01 00:00:00 , International
Starting 2027-01-20 00:00:00
- Apply before 2026-10-01 00:00:00 , International

More details

Fall deadline for national students: January 15

Language

English

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

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IELTS

6.5

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4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Harrisonburg, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Submitted online application

Official transcripts (complete and original copy, in English)

Proof of English language proficiency (non-native speakers)

One letter of recommendation

Copies of your temporary visa documents

Financial certification form

$70 Application Fee

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

31906 USD / year

≈ 31906 USD / year
Out-of-State

31906 USD / year

≈ 31906 USD / year
Domestic

Applies to you

In-State

14300 USD / year

≈ 14300 USD / year

Living costs

Harrisonburg

United States

1050 - 1715 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Features

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Harrisonburg

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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