Overview

The Business Administration - Marketing Concentration at The University of Vermont provides students with a deep understanding of how modern organisations deliver value to consumers in a complex global marketplace. This undergraduate programme focuses on the diverse processes involved in creating, managing, and promoting products across various industries. Students develop a robust foundation in both the theoretical and practical aspects of marketing strategy.

Through the Grossman School of Business, the curriculum emphasises the importance of customer-centric decision-making. The programme integrates rigorous academic coursework with experiential learning opportunities to ensure graduates are well-prepared for professional challenges.

Why Business Administration - Marketing Concentration at The University of Vermont?

Students benefit from a learning environment that prioritises practical experience alongside traditional classroom instruction. The programme offers unique opportunities for professional growth through participation in business pitch and case competitions. These events allow students to apply their marketing knowledge to solve authentic business problems while competing at a high level.

The university also facilitates strong industry connections through the Grossman Co-op and dedicated internship programmes. These initiatives provide students with valuable exposure to professional marketing environments, helping them build networks before graduation. Additionally, the presence of specialised research centres and leadership groups enhances the academic experience for ambitious students.

Tuition Fee Breakdown

International fee: USD 46655 per year
National fee: USD 46655 per year
Local fee: USD 16938 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to cover essential marketing functions while allowing for specialised study in niche areas. Modules may include:

Marketing Research
Consumer Behavior
Marketing Communications
Product Management
Digital Marketing
Retail Management
International Market Analysis
Sustainable Marketing

Careers with Business Administration - Marketing Concentration

Graduates are prepared for a wide range of professional roles within the marketing and business sectors. The programme focuses on developing skills applicable to advertising, sales promotion, and digital communications. Students often pursue careers in branding and design, where they manage the visual and strategic identity of various products and services.

The analytical training provided during the degree also opens pathways into marketing research and data analysis roles. Graduates may find employment in supply chain management and distribution, ensuring that value is efficiently delivered to the end consumer. The diverse skill set acquired at the university supports long-term career flexibility in both domestic and international business environments.

Programme Structure

Courses include:

Marketing Research

Consumer Behavior

Marketing Communications

Product Management

Digital Marketing

Retail Management

International Market Analysis

Sustainable Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-12 00:00:00
- Apply before 2026-11-01 00:00:00
Starting 2027-08-25 00:00:00
- Apply before 2027-01-15 00:00:00

Language

English

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110

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Credits

120 SCH

Delivered

On Campus

Campus Location

Burlington, United States

Disciplines

Business Administration Marketing View 1054 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

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TOEFL^® IBT

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Other requirements

General requirements

Official secondary school transcript sent directly to Admissions by your high school

Official translation of transcripts if not already in English

First quarter grades or mid-year grades if available

One letter of recommendation is required

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

46655 USD / year

≈ 46655 USD / year
Out-of-State

46655 USD / year

≈ 46655 USD / year
Domestic

Applies to you

In-State

16938 USD / year

≈ 16938 USD / year

Living costs

Burlington

United States

1269 - 1888 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing Concentration.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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