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Marketing, B.B.A.

  • Anytime
    Application Deadline
  • 48 months
Burbank, CA, United States
Woodbury University’s Marketing Program prepares the next generation of marketing professionals with the core essentials of business while at the same time embracing cutting edge technology to meet the needs of today’s digital landscape. 
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The marketing curriculum strengthens and guides students’ ability to competitively enter into the world of marketing as well as integrate their own unique contribution. By combining business for the real world with creative awareness, we ensure future leaders who practice business with a conscience.Marketers are in high demand in industries such as the technology industry (Snapchat, YouTube etc.), e-commerce (Amazon, eBay, etc.), sustainability, health, medicine, entertainment (Warner Bros, Netflix, etc.), insurance, automobile, culinary, public utilities, hospitality, luxury, beauty, or STEM. Our marketing students take a variety of core business courses that best prepare them such as business law, marketing strategy, business ethics, leadership theory & practice, economics, business statistics, accounting, advertising & promotion, and consumer behavior.  Students gain rich insights into the future of the marketing industry through well-curated futurist based courses such as Innovation Think Tank and Strategic Marketing.



Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses included:

  • Fund of Business Enterprise
  • Environmental Studies
  • Business Statistics
  • Macroeconomics
  • Principles of Marketing
  • Financial Accounting
  • Microeconomics
  • General Education Elective
  • Consumer Behavior
  • Marketing Elective

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test

Academic Requirements

You need the following GPA score:

Required score: 2.5

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 2.5 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

GPA Requirement is 2.50 minimum for all programs.

Tuition Fee

  • International

    36882 USD/year
    Tuition Fee
    Based on the original amount of 18441 USD per semester and a duration of 48 months.
  • National

    36882 USD/year
    Tuition Fee
    Based on the original amount of 18441 USD per semester and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Burbank

  • 1100 - 1600 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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