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Marketing, B.A.

  • Application Deadline
  • 48 months
Westerville, OH, United States
The Marketing at Otterbein University focuses on the creation and maintenance of relationships. This focus includes issues related to branding, research, advertising, selling and developing products. Individuals who excel in marketing are creative types who sharpen their skills related to speaking, listening, writing and critical thinking.
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The Marketing at Otterbein University remains one of the most unique majors in the country. The major provides a student-directed, student-led experience through all of its courses. Students hone their analytical, design, presentation and writing skills. The major prepares students for careers in advertising, sales, brand management, retail management, advertising, generalist marketing positions and graduate study.

Course selections within the major include Principles of Marketing, Advertising and Promotion, Research in Behavioral Theories, Marketing Strategy, and a variety of electives directed at meeting your personal goals. The curriculum remains flexible enough for you to minor or major in another business discipline such as International Business and Management or Marketing Analytics.

Otterbein’s location in Westerville and its proximity to the Central Ohio business community serves the marketing students well. Representatives from area fast food organizations, apparel retailers, and digital agencies can easily drive to campus for events, be involved in courses and serve as guest speakers. Department faculty host an annual young alumni career panel during the fall semester and an annual digital analytics career panel during spring semester. At these events, students learn about finding internships and jobs, workplace expectations, and a variety of career paths available to marketing majors.  

Additionally, the Retail Management course involves an area retailer where students develop and present a location analysis as part of a proposed expansion. In the Sales course, sales representatives and other representatives from digital agencies and departments listen to and critique students’ presentations.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Course projects included:

  • Sale – Selling an actual product for a client to area businesses
  • Principles of Marketing – Simulated market competition and decisions, marketing engineering cases
  • Research in Behavioral Theorie – Marketing research project
  • Marketing Analytics – Semester long case study
  • Retail Management – Location analysis project for a client
  • Integrated Marketing Communications – MarketingEDGE national competition
  • Digital Marketing – Web-based RealDeal Simulation

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

  • Common Application, including essay.
  • $50 Application fee.
  • Official transcripts/documents for four years of high school/secondary school (grades 9-12).
  • Official Bank Statement(s) and Sponsor Guarantee form.
  • Copy of passport and current visa (if applicable).
  • All test scores must be reported directly from the testing center.
  • Foreign language documents must be translated into English by the issuing institution, a certified translator or English teacher.
  • SAT and ACT test scores and letters of recommendation are optional and may be submitted if they strengthen your application.

Tuition Fee

  • International

    32624 USD/year
    Tuition Fee
    Based on the original amount of 32624 USD per year and a duration of 48 months.
  • National

    32624 USD/year
    Tuition Fee
    Based on the original amount of 32624 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Westerville

  • 1189 - 1970 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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