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Marketing, B.Sc.

  • Application Deadline
  • 48 months
    Duration
Atherton, CA, United States
Marketers broadly help the organization focus on the “4 Ps” — Product, Price, Place and Promotion. They help identify and design needed products and services, determine appropriate pricing strategies, figure out how to deliver those products or services though appropriate distribution channels. This Marketing program is offered by Menlo College.

Overview

About

Career possibilities include sales, product development, product management, advertising and marketing research, among others. Individuals with a strong marketing background are well equipped to become entrepreneurs and develop their own businesses.

Marketing students complete the core curriculum in business (39 units) that is taken by all business students.  The core curriculum insures that all business majors have a solid understanding of the totality of the business enterprise.  The marketing major then consists of upper division courses in marketing strategy, market research, consumer behavior, internet marketing, plus electives to total 30 units.  An internship is required of all marketing majors.  The degree can be completed in four years of study.

In the Marketing program from Menlo College:

  • Students will be able to conduct primary and secondary research to identify potential markets, the needs/wants of consumers, and appropriate market segmentation as a result of taking MKT 335 – Marketing Research and completing the research project therein.
  • Students will be able to describe consumers for a given set of products or services and understand why consumers behave the way they do in regard to their buying decisions as a result of taking MKT 436 – Consumer Behavior.
  • Students will understand digital marketing strategies available on the Internet in the context of the traditional elements of product, price, place and promotion. Students will be able to create a digital marketing plan for a product or service as a result of taking MKT 437 – Internet Marketing.
  • Students will be able to analyze a complex market-based problem, identify potential solutions, recommend a strategy and defend it as a result of preparing case studies in MKT 409 – Strategic Marketing.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    124 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Microeconomics 
  • Business Communication
  • Organizational Behavior 
  • Business Ethics
  • Statistics
  • International Management
  • Senior Capstone

English Language Requirements

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    74

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    537

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements

  • Admissions application: You are encouraged to complete the Menlo College Freshman Application to fast-track your admissions decision. You are also welcome to apply using the Common Application.
  • Application fee: $40
  • Personal essay: Please submit a personal essay of at least 250 words addressing your reasons for seeking a college education, expectations of a college education and reasons for applying to Menlo College.
  • Official transcripts from your current high school
  • Official SAT, ACT, TOEFL or IELTS transcripts
  • One letter of recommendation
  • Certificate of Finance (must show $64,540 in current account)
  • Bank statement or letter on bank letterhead verifying the above claimed amount is on deposit in a current account

Tuition Fee

  • International

    21762 USD/year
    Tuition Fee
    Based on the original amount of 21762 USD per year and a duration of 48 months.
  • National

    21762 USD/year
    Tuition Fee
    Based on the original amount of 21762 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Atherton

  • 1100 - 1600 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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