Overview

In this industry-driven program — the only one of its kind in the country — you’ll learn how to quantify the value of every idea in a marketing campaign.

You’ll use the latest technology, develop digital analytics for companies, and hear from professionals in the field. You’ll learn to write creative copy for campaigns that work, and discuss issues like data privacy management and global sustainability, and graduate prepared for a career in this fast-growing sector.

Key Features

This Direct and Interactive Marketing at Fashion Institute of Technology SUNY teaches you how businesses can communicate directly with consumers to generate a response.

You’ll learn how to perform research, analyze data, identify customers, select media (TV, direct mail, internet), create a campaign, and track the consumer’s response whether they are engaging with a marketer, ordering a product, or asking for more information. Before you graduate, you’ll work with your peers to create a campaign of your own.

Careers

Students have interned at VaynerMedia, Group M Advertising Agency, A/X Armani Exchange, Gucci online, Bluefly, L’Oréal, Madison Square Garden (New York Rangers), Michael Kors, Louis Vuitton, SPEC Entertainment, KCD, Wunderman, J. Crew, Ralph Lauren Home, and MTV.

Graduates have gone on to work in a range of industries, including fashion, publishing, music, entertainment, travel and leisure, fundraising, business and marketing management, and internet marketing. Their roles include account executives, copywriters, database marketers, market researchers, and media managers.

Programme Structure

Courses include:

Direct & Interactive Marketing Principles, Issues, and Application

Fashion Business Law

International Marketing Research

Microeconomics

Strategies of Business Communication

Statistical Analysis

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-25 00:00:00
- Apply before 2026-10-01 00:00:00
Starting 2027-08-31 00:00:00
- Apply before 2027-01-01 00:00:00

More details

Priority deadlines.

Language

English

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Manhattan, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Admissions Essay: After receiving the initial confirmation from FIT, you will receive a second email providing an individualized link to submit your essay, and, if you are a transfer student, a list of your in-progress courses.

School Transcripts.

English Proficiency.

SAT and ACT Scores.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

21692 USD / year

≈ 21692 USD / year
Out-of-State

21692 USD / year

≈ 21692 USD / year
Domestic

Applies to you

In-State

7170 USD / year

≈ 7170 USD / year

Living costs

Manhattan

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Direct and Interactive Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Features

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Manhattan

Funding

Scholarships Information

Available Scholarships

Our partners