Marketing The City University of New York

Overview

The Marketing programme at The City University of New York offers students a rigorous academic foundation in the core principles of modern commerce. This degree is designed to equip learners with the analytical tools and creative strategies necessary to navigate the complexities of the contemporary marketplace.

Students enrolled in this course benefit from a curriculum that balances theoretical knowledge with practical application. The department emphasises the importance of ethical decision-making and innovative thinking, preparing graduates to address the evolving challenges faced by global organisations and local businesses alike.

The learning environment encourages critical inquiry and professional development through a variety of academic resources.

Why Marketing at The City University of New York?

The City University of New York is renowned for its commitment to academic excellence and social mobility, providing a supportive atmosphere for students from all backgrounds. The institution offers access to extensive library services and collaborative learning centres that enhance the overall educational experience.

The School of Business and Information Systems provides a dedicated framework for professional growth, ensuring that the curriculum remains aligned with current industry standards. Students have the opportunity to participate in undergraduate research and study abroad programmes, broadening their global perspective and enhancing their employability.

Furthermore, the university's location and its network of academic departments foster a multidisciplinary approach to learning. This allows students to integrate insights from various fields, such as technology and social sciences, into their marketing strategies, creating a well-rounded and versatile professional profile.

Tuition Fee Breakdown

• International fee: USD 7440 per semester
• National fee: USD 7440 per semester
• Local fee: USD 3465 per semester

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Marketing
• Consumer Behaviour
• Market Research
• Strategic Management
• International Marketing
• Digital Media Strategies
• Professional Selling
• Advertising and Promotion
• Business Communications
• Retail Management

Careers with Marketing

Graduates of this programme are prepared for a wide range of professional roles within the dynamic field of commerce. The skills acquired during the course enable individuals to pursue successful careers in brand management, digital strategy, and market analysis across various international industries.

Common career paths for alumni include positions such as marketing coordinators, social media managers, and market research analysts. The comprehensive training provided ensures that students are capable of contributing to the growth and success of diverse organisations, from non-profit entities to multinational corporations.

The university's focus on professional readiness means that graduates possess the communication skills and strategic mindset sought after by employers. By leveraging the resources of the School of Business, students can transition smoothly from academic study into competitive roles in the global job market.