Overview

New Marketing -related jobs at Alvernia University are becoming available in areas such as search engine optimization and social media marketing.

Learning outcomes

People who work in marketing-related fields tend to be creative and energetic. Because marketing strategies change, you should be willing to be flexible and versatile in your thinking. Likeability also is important, as many marketing positions involve the need to build relationships and connect with others. Managers always are needed in marketing-related jobs.

If you major in marketing at Alvernia, you’ll develop an understanding of consumer perceptions and the creation of an exchange of value between the consumer and an organization. In other words, you’ll learn why marketing is so important and how it can be applied to a variety of careers. You’ll also experience “real-life learning” that enables you to link your classroom experiences to the larger community and, indeed, the world.

Faculty members at Alvernia teach about business from both practical and ethical standpoints. This gives you the knowledge you’ll need to succeed professionally, because it develops supervisory and managerial skills that are necessary to advance in your career.

Accreditation

All of Alvernia University’s Business Department programs – including marketing – are accredited by the Accreditation Council for Business School and Programs (ACBSP) and by the Middle States Commission on Higher Education.

Programme Structure

Courses included:

Financial Accounting

Managerial Accounting
Accounting Principles
Management Principles
Marketing Principles
Sales and Sales Management
Accounting Information Systems
Principles of Management Information Systems
Consumer Behavior
Business Law
Financial Markets
Corporate Finance
International Marketing
Strategic Management
Marketing Management
Business Seminar
Marketing Research Seminar
Macroeconomics
Microeconomics

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-24 00:00:00
- Apply before 2026-07-15 00:00:00 , International
Starting 2027-01-12 00:00:00
- Apply before 2026-12-15 00:00:00 , International

Language

English

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IELTS

5.5

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Credits

123 SCH

Delivered

On Campus

Campus Location

Reading, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Complete the online application
Submit your official high school transcript Learn more about official transcript
Provide your English Proficiency score or Review our exemption policy.
Meet the financial requirements. Learn more about financial requirements
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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

44850 USD / year

≈ 44850 USD / year
Out-of-State

44850 USD / year

≈ 44850 USD / year
Domestic

Applies to you

In-State

44850 USD / year

≈ 44850 USD / year

Living costs

Reading

United States

1015 - 1675 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Learning outcomes

Accreditation

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Reading

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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