Placeholder image for Marketing

Marketing, Bachelor

  • Anytime
    Application Deadline
  • 48 months
    Duration
Reading, OH, United States
Marketing is a broad and varied field that includes a range of exciting and challenging careers. As a marketing major at Alvernia University, you can prepare to work as a market research analyst, an international marketing specialist, a fundraiser, a merchandising manager or one of a range of other positions. Marketing is an exciting field because it is progressive and always changing.
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Overview

New marketing-related jobs are becoming available in areas such as search engine optimization and social media marketing.

People who work in marketing-related fields tend to be creative and energetic. Because marketing strategies change, you should be willing to be flexible and versatile in your thinking. Likeability also is important, as many marketing positions involve the need to build relationships and connect with others. Managers always are needed in marketing-related jobs.

If you major in marketing at Alvernia, you’ll develop an understanding of consumer perceptions and the creation of an exchange of value between the consumer and an organization. In other words, you’ll learn why marketing is so important and how it can be applied to a variety of careers. You’ll also experience “real-life learning” that enables you to link your classroom experiences to the larger community and, indeed, the world.

Faculty members at Alvernia teach about business from both practical and ethical standpoints. This gives you the knowledge you’ll need to succeed professionally, because it develops supervisory and managerial skills that are necessary to advance in your career.

Accreditation

All of Alvernia University’s Business Department programs – including marketing – are accredited by the Accreditation Council for Business School and Programs (ACBSP) and by the Middle States Commission on Higher Education.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

  • Financial Accounting
  • Managerial Accounting 
  • Accounting Principles
  • Management Principles
  • Marketing Principles
  • Sales and Sales Management
  • Accounting Information Systems 
  • Principles of Management Information Systems 
  • Consumer Behavior
  • Business Law
  • Financial Markets
  • Corporate Finance
  •  International Marketing
  • Strategic Management
  • Marketing Management
  • Business Seminar
  • Marketing Research Seminar
  • Macroeconomics
  • Microeconomics

English Language Requirements

  • Minimum required score:

    80

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

Academic Requirements

You need the following GPA score:

Required score: 3
Recommended score: 3

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 3 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of 3 or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

Students seeking admission to Alvernia University may apply any time after

completion of the junior year in high school. All candidates should submit the

following:

  • 1. Application for admission
  • 2. $25 non-refundable application fee
  • 3. Official secondary school transcripts or record of equivalency
  • 4. Official SAT or ACT scores
  • 5. Personal Essay

Tuition Fee

  • National

    32840 USD/year
    Tuition Fee
    Based on the original amount of 32840 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Full-Time (12-17 credits/semester)- 2017-2018 Tuition

Living costs for Reading

  • 1015 - 1680 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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