Overview

Marketing is an exciting career field that can lead to a variety of high-paying, in-demand jobs. It also is one of the largest areas of employment in business today. Marketing professionals develop and brand, product or service and then create ways to interest consumers.

Although specific skill requirements may vary from job to job, good marketing professionals tend to be excellent communicators, good team players, skilled project managers and innovative thinkers. If you have creativity, good communication skills and the desire to think big, then marketing is the place for you!

BBA in Marketing

As a Washburn University Marketing student, you will learn to analyze the ways business firms and other types of organizations plan, organize, administer and control their resources to achieve marketing goals. Among the objectives of this program: conduct and present a comprehensive consumer behavior audit, analyze a company's existing product and determine its positioning in the marketplace; prepare and defend a marketing plan and a marketing research plan; understand the stages of the sales process; and demonstrate an understanding of the global marketplace and design marketing strategies that are appropriate for various cultures and countries.

Washburn's Business students consistently score in the 80th percentile on the Major Field Test (MFT). This national, standardized exam is given to more than 550 U.S. business schools and reflects the high quality of our program. But that's just the beginning! Our students benefit from a long list of opportunities that add up to career success.

Washburn School of Business is accredited by AACSB, a distinction bestowed upon only the top 5% of business schools nationwide.
Our students analyze area companies and create marketing strategies to help solve challenges and offer opportunities for growth.
Small class sizes allow for the program's client-based consultant approach.
Students benefit from a strong relationship with the WU Small Business Development Center.
Internships and part-time job opportunities are common with this degree at the School of Business. You will work with real companies and develop relationships that can benefit you as a student and even after you graduate.
Scholarships: Washburn's School of Business annually awards more than $400,000 in scholarships to approximately 200 incoming and current Business students. Several scholarships are available exclusively to Marketing majors.
Attending full-time, you can complete your degree in four years.

Programme Structure

Courses include:

Marketing Research
Consumer Behavior
Marketing Management
International Marketing
Entrepreneurial Marketing
Digital Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-15 00:00:00
- Apply before 2026-06-15 00:00:00
Starting 2027-01-17 00:00:00
- Apply before 2026-11-15 00:00:00
Starting 2027-05-25 00:00:00
- Apply before 2027-03-15 00:00:00

Language

English

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Topeka, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

Join for free or log in to access our complete career info list.

Academic requirements

If you meet one of the following criteria you will be granted admission:

A high school GPA ≥ 2.25 OR;
ACT composite score ≥ 21.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Complete the application for admission

official ACT or SAT scores (only required if you’re under 21)*

official high school transcripts

Pay a one-time, $20 non-refundable application fee

While ACT or SAT scores are not required for admission, if you have previously taken the test we prefer to have your scores on file for advising purposes and potential scholarship increases (scores will not negatively impact your admission status nor scholarship earning potential).

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

10950 USD / year

≈ 10950 USD / year
Out-of-State

10950 USD / year

≈ 10950 USD / year
Domestic

Applies to you

In-State

10950 USD / year

≈ 10950 USD / year

Living costs

Topeka

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

BBA in Marketing

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Topeka

Funding

Scholarships Information

Available Scholarships

Our partners