Placeholder image for Marketing

Marketing, B.B.A.

  • Application Deadline
  • 48 months
    Duration
Topeka, KS, United States
The curriculum of the Marketing program of Washburn University involves analysis of the ways business firms and other types of organization plan, organize, administer and control their resources to achieve marketing objectives.
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Overview

Through proper selection of courses, in the Marketing program of Washburn University you can prepare for a career in general marketing management, promotion management, personal selling and sales management, marketing research, channels management and/or retail management.

Learning objectives for the concentration in Marketing:

  • Conduct and present a comprehensive consumer behavior audit
  • Analyze a company’s existing product, determine its positioning in the marketplace, and develop a marketing mix strategy reflective of its positioning
  • Prepare and defend a marketing plan for a company by integrating appropriate concepts and methods
  • Develop a marketing research plan and defend its procedural soundness
  • Demonstrate an understanding of the stages of the sales process and the way these stages are implemented
  • Demonstrate an understanding of the global marketplace and how to design marketing strategies that are appropriate for various cultures and countries

Detailed Programme Facts

  • More details:

    Domestic students can apply to Washburn up until one week prior to the last day to enroll for a given semester.

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Marketing Research
  • Consumer Behavior
  • Marketing Management
  • Principles of Retailing
  • Promotion
  • Sales

English Language Requirements

  • Minimum required score:

    72

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:

    40

    PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. Delivered and marked by computer, it reports on a scale between 10 and 90.

    More about PTE Academic

General Requirements

  • International Online Application for Admission
  • Signed and Completed Financial Disclaimer Form
  • Original Financial supporting documents, such as a current bank statement
  • USD $70 non-refundable application/processing fee. Payment options include TouchNet, money order, or bank check payable to Washburn University
  • Original transcripts
  • iBT TOEFL or IELTS score report if applying for full admission

Tuition Fee

  • International

    681 USD/credit
    Tuition Fee
    Based on the original amount of 681 USD per credit and a duration of 48 months.
  • National

    681 USD/credit
    Tuition Fee
    Based on the original amount of 681 USD per credit and a duration of 48 months.
  • In-State

    300 USD/credit
    Tuition Fee
    Based on the original amount of 300 USD per credit and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Topeka

  • 900 - 1400 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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