Overview
The study of Business Administration - Marketing at Lake Superior State University includes marketing principles, principles of selling, retail management, consumer behavior, advertising theory and practice, marketing management, sales force management, marketing research and international marketing.
These courses, along with the common professional business core courses, are designed to provide our students with the appropriate knowledge and skills to understand the function of marketing in the firm and in society and to be effective decision makers.
Program learning Outcomes:
- Basic Marketing Knowledge - Apply knowledge of marketing and other functional areas of business and their relationship to each other.
- Decision Making - Research, synthesize, analyze and accurately interpret quantitative and qualitative information to drive effective marketing decision making.
- Communication in Marketing - Communicate effectively, orally and in writing, their marketing observations, findings, research, and recommendations to a large audience.
- Employability Skills - Apply entry-level, marketable skills appropriate to a marketing-related position and team in industry, such as in sales, event planning, marketing communications, public relations, retailing, market analysis, or product management.
- Use of Marketing Technology - Use technology to assist with the synthesis and analysis of data, oral and written communications, and group collaboration.
- Business Knowledge - Apply knowledge of business core subjects.
- Professional Skills - Apply skills in research, communications and critical thinking.
Accreditation
Lake Superior State University has remained accredited by the Higher Learning Commission since 1968. This regional accrediting body was established in 1895 and currently oversees more than 1000 higher education institutions from 19 states.
Programme Structure
Courses included:- Accounting
- Business Statistics
- Business Communications
- Consumer Behavior
- Marketing Research
- Marketing Management
Key information
Duration
- Full-time
- 48 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
Lake Superior State University operates on a rolling admission basis.
Language
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Credits
Delivered
Campus Location
- Sault Sainte Marie, United States
Disciplines
Business Administration Marketing View 1055 other Bachelors in Marketing in United StatesWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- Students will need to provide official transcript(s) evaluated by World Evaluation Service (WES) or Education Credential Evaluators (ECE) or SpanTran on a comprehensive course-by-course basis.
- Proof of English proficiency
- Students are required to purchase health and accident insurance through the university sponsored program – GEOBlue.
- Students must verify the ability to pay for tuition, books, fees and living expenses for one academic year prior to the I-20 form being received.
Tuition Fees
-
International Applies to you
Applies to youNon-residents15096 USD / year≈ 15096 USD / year - Out-of-State15096 USD / year≈ 15096 USD / year
-
Domestic
Applies to youIn-State15096 USD / year≈ 15096 USD / year
Living costs
Sault Sainte Marie
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
More than 90% of full-time students receive aid.
Scholarships ranging from $500 to $8,000 are available to high school graduates and Michigan community college graduates. Students must be admitted to LSSU by March 1 for consideration.
LSSU participates in most federal and state financial aid programs.
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Scholarships Information
Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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