Overview

Marketing is a system of business activities that begins with an interpretation of the wants and needs of consumers, follows through with all activities involved in the flow of goods and services from producers to consumers, and ends with those services necessary to aid the consumer in getting the expected usefulness from the product or service purchased.

Key Features

Every organization’s goal is to market and sell its products or services profitably while creating a valuable relationship with customers. A marketing graduate could find professional opportunities in sales, advertising, communications, promotions, brand management, supply chain management, research, and more for companies both large and small, for profit and nonprofit.

The Marketing program from Oklahoma City University works collaboratively to offer a learning environment where students have the opportunity to learn management and marketing theory and apply through experience in and outside the classroom the skills and abilities necessary to develop the art of management and leadership and the science of management and marketing. Students may participate in externships, mentoring, internships, and interactions with leaders in the marketing industry and management at all levels.

Programme Structure

Courses include:

Marketing Research

Consumer Behavior

Marketing Management and Strategy

Consultative Selling

Transnational Marketing

Brand Identity and Strategic Brand Management

Services Marketing

Topics in Marketing

Consultative Experience

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-12 00:00:00

Apply anytime.
Starting 2027-08-25 00:00:00

Apply anytime.

More details

Language

English

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

IELTS & PTE Test Preparation

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Credits

124 SCH

Delivered

On Campus

Campus Location

Oklahoma City, United States

Disciplines

Marketing View 1052 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

Complete the International Student Application (For All international students excluding nursing applicants)
High school Transcripts, Mark sheets, Grade sheets, National exam results
All documents submitted must show proof of high school completion or equivalent. Original academic documents with either official school seal or stamp, or attested verified copy by an authorized agency or evaluation company is accepted. We can begin an evaluation with unofficial documents, but official documents will be required at enrollment.
Grade Point Average (GPA). Applicants must meet the minimum GPA of 2.5 out of 4.0 scale.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

30698 USD / year

≈ 30698 USD / year
Out-of-State

30698 USD / year

≈ 30698 USD / year
Domestic

Applies to you

In-State

30698 USD / year

≈ 30698 USD / year

Living costs

Oklahoma City

United States

911 - 1456 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

IELTS & PTE Test Preparation

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

IELTS & PTE Test Preparation

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Oklahoma City

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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