Overview

The Marketing - Analytics programme at the University of Wisconsin-Eau Claire provides students with a sophisticated blend of data science and strategic promotion. This comprehensive degree prepares graduates to interpret complex consumer data and transform it into actionable business insights. By combining rigorous academic theory with practical application, the curriculum ensures students are ready for the evolving digital landscape.

Why Marketing - Analytics at the University of Wisconsin-Eau Claire?

The university holds prestigious accreditation from AACSB International, a distinction shared by fewer than 5% of business schools globally. It stands out as the only institution in Wisconsin to offer this specific major, providing a unique competitive edge. Students gain access to Nielsen’s proprietary software and research databases, tools typically reserved for high-level industry professionals.

Learning extends beyond traditional lectures through participation in acclaimed student organisations like the American Marketing Association and Pi Sigma Epsilon. The faculty consists of experienced scholars and active marketing professionals who bring real-world challenges into the classroom. Students also benefit from high-impact experiences, including national analytics competitions and collaborative research projects that solve genuine business problems.

Tuition Fee Breakdown

International fee: USD 20273 per year
National fee: USD 20273 per year
Local fee: USD 10207 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum focuses on the intersection of technology and consumer behaviour, ensuring proficiency in SQL, Python, and data visualisation. Modules may include:

Marketing & Sales Analytics
Advanced Marketing Analytics
Digital Marketing
Marketing Strategy
Consumer Behaviour
Data Visualisation
Market Research

Careers with Marketing - Analytics

Graduates are highly sought after due to the increasing demand for professionals who can navigate data-driven decision-making. The programme prepares students for diverse roles across various sectors, from retail giants to global consultancies. Alumni have successfully secured positions at major organisations, including Target, Hormel Foods, and Georgia Pacific.

Common career paths for graduates include:

Marketing Analyst
Supply Chain Analyst
Marketing Communications Specialist
Senior Consultant
Sales Account Executive
Category Development Analyst
Digital Marketing Specialist

The practical nature of the coursework, combined with internship opportunities, ensures that students graduate with a resume-ready portfolio of skills. This foundation allows for rapid career progression in industries ranging from consumer goods to healthcare and technology.

Programme Structure

Courses include:

Marketing

Organizational Behavior

Marketing Analytics and Technology

Marketing Management

Digital Marketing

Buyer Behavior

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-26 00:00:00
- Apply before 2026-11-01 00:00:00 , International
Starting 2027-09-03 00:00:00
- Apply before 2027-06-01 00:00:00 , International

More details

National Students: submit your application by the regular deadline of Feb 1st. Applications received after will be considered on a space-available basis.

Language

English

Duolingo English Test

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Credits

120 SCH

Delivered

On Campus

Campus Location

Eau Claire, United States

Disciplines

Marketing View 1054 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

$25 USD application fee

Evidence of English proficiency

Financial Verification form

Certified bank statement

Official school records

Passport copy

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20273 USD / year

≈ 20273 USD / year
Out-of-State

20273 USD / year

≈ 20273 USD / year
Domestic

Applies to you

In-State

10207 USD / year

≈ 10207 USD / year

Additional Details

MN Reciprocity: $10,534 / Midwest Tuition Rate: $13,748

Living costs

Eau Claire

United States

1172 - 1943 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing - Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Eau Claire

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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