Overview
The Integrated Strategic Communication, Public Relations programme at the University of Wisconsin-Eau Claire provides students with a comprehensive foundation in purposeful communication and media strategy. This accredited course is designed to transform students into expert communicators capable of navigating the fast-paced world of modern media. Through a blend of theoretical study and practical application, learners develop the skills necessary to manage complex brand identities and public perceptions.
Why Integrated Strategic Communication, Public Relations at University of Wisconsin-Eau Claire?
The University of Wisconsin-Eau Claire offers a distinguished programme accredited by the Accrediting Council on Education in Journalism and Mass Communications. Students benefit from a curriculum that connects directly to the real world, utilising the latest software and digital platforms. The institution is known for its robust student-faculty collaborative research opportunities, allowing undergraduates to investigate audience behaviours and public health campaigns alongside expert mentors.
Beyond the classroom, the university supports active involvement in the Public Relations Student Society of America (PRSSA), providing exclusive access to agency tours and networking events. The campus environment encourages high-impact practices, including internships with prestigious organisations such as the Mayo Clinic Health System and Visit Eau Claire. These experiences ensure that graduates possess a professional portfolio and a strong network of industry contacts before they enter the job market.
Tuition Fee Breakdown
- International fee: USD 20273 per year
- National fee: USD 20273 per year
- Local fee: USD 10207 per year
Visit the Fees and Funding section for a breakdown in your local currency.
Syllabus
The curriculum requires a minor or an approved certificate to ensure a well-rounded education. Modules may include:
- Multimedia Communication
- Social Media and Communication
- Crisis Communication
- Publicity Strategies
- Media Pitches
- Speech Writing
- Social Media Trends
- Client Relationship Management
Careers with Integrated Strategic Communication, Public Relations
Graduates are prepared for diverse roles within the global communication landscape. The programme equips students with the versatility to work in corporate, non-profit, and agency settings. Common career paths for alumni include:
- Communications Specialist
- Content Manager
- Copywriter
- Public Relations Specialist
- Social Media Manager
- Media Director
- Public Affairs Specialist
- Events Marketing Coordinator
Alumni from the University of Wisconsin-Eau Claire have secured positions at high-profile organisations such as the Minnesota Twins, Mall of America, and Ecolab. The combination of strategic planning skills and practical internship experience makes graduates highly competitive in industries ranging from professional sports and entertainment to healthcare and digital marketing.
Programme Structure
Courses include:- Multimedia Communication
- Social Media and Communication
- Strategic Media Planning
- Crisis Communication
- Writing for Integrated Strategic Communication
- Visual Communication Design
- Media Law and Ethics
- Human Communication
Key information
Duration
- Full-time
- 48 months
Start dates & application deadlines
- Starting
- Apply before , International
-
- Starting
- Apply before , International
-
National Students: submit your application by the regular deadline of Feb 1st. Applications received after will be considered on a space-available basis.
Language
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Credits
Delivered
Campus Location
- Eau Claire, United States
Disciplines
Communication Studies Corporate Communication Public Relations View 254 other Bachelors in Corporate Communication in United StatesWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- $25 USD application fee
- Evidence of English proficiency
- Financial Verification form
- Certified bank statement
- Official school records
- Passport copy
Tuition Fees
-
International Applies to you
Applies to youNon-residents20273 USD / year≈ 20273 USD / year - Out-of-State20273 USD / year≈ 20273 USD / year
-
Domestic
Applies to youIn-State10207 USD / year≈ 10207 USD / year
Additional Details
MN Reciprocity: $10,534 Midwest Tuition Rate: $13,748
Living costs
Eau Claire
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Bachelor's scholarship opportunities for Integrated Strategic Communication, Public Relations.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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