Overview

You will study how consumers make decisions, how companies communicate with the public and how brands that you see every day in stores are established as meaningful symbols. Nearly every industry utilizes marketing in some capacity, so a marketing-focused BBA degree can open many doors.

Why Study Marketing at Iona University?

At Iona University, our BBA in Marketing offers a wide variety of classes that teach important marketing concepts while also providing a strong business core through our LaPenta School of Business.

Our faculty are experts in the field, and they are actively engaged in consumer research in a variety of topics as well as consulting on marketing campaigns across different industries.

Programme Structure

Courses include:

Consumer Behavior

Marketing Communications

Market Research

International Marketing

Marketing Strategy and Planning

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-02-16 00:00:00
- Apply before 2026-08-01 00:00:00

Language

English

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

New York City, United States

Disciplines

Marketing View 1054 other Bachelors in Marketing in United States

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Completed online application

High school transcript, translated into English

Evaluation of International credentials

SAT or ACT scores

Proof of English language proficiency (TOEFL or IELTS (TOEFL IBT 80, 550 PBT, 213 CBT, IELTS 6.5). These scores can be submitted in place of SAT or ACT

External examination results or leaving certificate appropriate to your country, such as "A-levels," CXC's, Baccalaureate or Abitur

Application for I-20

Evaluation of international college transcript performed by one of the evaluation services recognized by NACES. Applicable only to international transfer students.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

46480 USD / year

≈ 46480 USD / year
Out-of-State

46480 USD / year

≈ 46480 USD / year
Domestic

Applies to you

In-State

46480 USD / year

≈ 46480 USD / year

Living costs

New York City

United States

1819 - 3968 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Why Study Marketing at Iona University?

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

New York City

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

Our partners