Overview

At Integrated Marketing Communication at Winthrop University Winthrop is in an exclusive group of universities offering an IMC major with equal emphasis on communication and marketing. This enables IMC graduates to seek a wide range of careers across the marketing communication spectrum. This interdisciplinary program is run collaboratively with the Department of Management and Marketing in the College of Business Administration.

The Department of Mass Communication is housed in Johnson Hall. We offer programs designed to create exceptional communicators for modern times, emphasizing multi-platform media training and team-building for the 21st century’s digital age.

Students in our majors prepare for exciting careers in a variety of communication industries and benefit from small class sizes and faculty with professional expertise and active scholarship. Whether majoring in mass communication or integrated marketing communication, innovative integrated curricula provide real world journalism, broadcast and IMC training for the converged media and communication environment.

Mission Statement

Winthrop University provides personalized and challenging undergraduate, graduate, and continuing professional education programs of national caliber within a context dedicated to public service to the nation and to the State of South Carolina. Winthrop's longtime commitment to be among the very best institutions of its kind in the nation continually guides the mission of the university.

Programme Structure

Courses include:

Public Speaking

Applied College Algebra

Integrated Marketing Communication

Multimedia Storytelling & Production

Media Writing

Mass Media Law

Advertising Principles

Advertising Copy and Layout

Public Relations Principles

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-25 00:00:00
- Apply before 2027-05-01 00:00:00

Language

English

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Rock Hill, United States

Disciplines

Marketing Media Studies & Mass Media View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

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IELTS

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

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98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Undergraduate applicants (beginning freshmen and transfers) must submit official transcripts, mark sheets and examination certificates in their native language for all secondary and/or postsecondary coursework, along with certified, literal (exact) English translations for documents not originally issued in English.
Official and original results of any standardized tests, such as SAT and ACT examinations
Official documentation of English proficiency (see specific English language requirements below).
A non-refundable application fee of U.S. $60 must accompany the application.
A clear photocopy of identity page of passport (to ensure correct spelling of applicant's name and verification of birthdate).

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

28020 USD / year

≈ 28020 USD / year
Out-of-State

28020 USD / year

≈ 28020 USD / year
Domestic

Applies to you

In-State

14010 USD / year

≈ 14010 USD / year

Living costs

Rock Hill

United States

1024 - 1781 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Integrated Marketing Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Mission Statement

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Rock Hill

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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