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Integrated Marketing Communication, B.Sc.

  • Application Deadline
  • 48 months
    Duration
Rock Hill, SC, United States
Students majoring in Integrated Marketing Communication are interested in careers in the communication professions that support the marketing of products and services to consumers and business organizations, including advertising, public relations, integrated marketing communication, and corporate communication.
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Overview

The Bachelor of Science Degree in Integrated Marketing Communication (IMC) prepares students for careers in the communication professions that support the marketing of products and services to consumers and business organizations, including advertising, public relations, promotions, and corporate communication. Winthrop is in an exclusive group of universities offering an IMC major with equal emphasis on communication and marketing. This enables IMC graduates to seek a wide range of careers across the marketing communication spectrum. This interdisciplinary program is run collaboratively with the Department of Management and Marketing in the College of Business Administration. 

The Department of Mass Communication is housed in Johnson Hall. We offer programs designed to create exceptional communicators for modern times, emphasizing multi-platform media training and team-building for the 21st century’s digital age.

Students in our majors prepare for exciting careers in a variety of communication industries and benefit from small class sizes and faculty with professional expertise and active scholarship.  Whether majoring in mass communication or integrated marketing communication, innovative integrated curricula provide real world journalism, broadcast and IMC training for the converged media and communication environment.  

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Public Speaking
  • Applied College Algebra
  • Intro to Integrated Marketing Communication
  •  Multimedia Storytelling & Production
  • Media Writing
  • Mass Media Law
  • Advertising Principles
  • Advertising Copy and Layout
  • Public Relations Principles
  • Public Relations Writing,Production

English Language Requirements

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

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  • Minimum required score:

    68

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

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  • Minimum required score:

    520

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

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General Requirements

  • Undergraduate applicants (beginning freshmen and transfers) must submit official transcripts, mark sheets and examination certificates.
  • All undergraduate applicants (beginning freshmen and transfers) must submit secondary and college or university credentials from non-U.S. institutions to a foreign credential evaluation agency for a course-by-course evaluation with grade point average calculation.
  • Official and original results of any standardized tests, such as SAT and ACT examinations.
  • A non-refundable application fee of U.S. $60 must accompany the application.
  • A clear photocopy of identity page of passport.

Tuition Fee

  • International

    14743 USD/year
    Tuition Fee
    Based on the original amount of 14743 USD per year and a duration of 48 months.
  • National

    7615 USD/year
    Tuition Fee
    Based on the original amount of 7615 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Rock Hill

  • 1024 - 1790 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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