Overview

In your coursework, you will explore consumer behavior, study marketing channels and distribution, and learn the value of marketing research for effective decision-making.

Flexible Program Design to Meet Your Personal Interests

Flexibility in program design to address individual areas of interest is assured by a variety of marketing electives including retailing, integrated marketing communications, services marketing, sports marketing, social media marketing, sales management, brand management, and international marketing.

Marketing faculty at University of Houston Clear Lake provide unique perspectives, marketing expertise, cultural diversity and a wealth of experience.

Programme Structure

Courses include:

Principles of Marketing

Written Communication in Business

Marketing Channels & Distribution

Consumer Behavior

Marketing Research

Selected Topics in Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-17 00:00:00
- Apply before 2026-06-01 00:00:00 , International
- Apply before 2026-08-01 00:00:00 , National
Starting 2027-01-12 00:00:00
- Apply before 2026-10-01 00:00:00 , International
- Apply before 2026-12-01 00:00:00 , National

Language

English

Duolingo English Test

115

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

120 SCH

Delivered

On Campus, Blended

Campus Location

Webster, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

After submitting an International Undergraduate Freshman Application through Apply Texas and the $75 application fee, applicants who have attended an institution located outside the United States must:

Possess the equivalent of a U.S. high school/secondary diploma.

Submit official SAT/ACT scores.

Meet the English Proficiency requirement.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

25978 USD / year

≈ 25978 USD / year
Out-of-State

25978 USD / year

≈ 25978 USD / year
Domestic

Applies to you

In-State

9298 USD / year

≈ 9298 USD / year

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Flexible Program Design to Meet Your Personal Interests

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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