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Marketing, B.B.A.

  • Application Deadline
  • 48 months
    Duration
Abilene, TX, United States
Marketing from Abilene Christian University is ideal for you if you want to develop and implement multi-platform campaigns, or perhaps you want to conduct or analyze market research or manage a digital marketing campaign.
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Overview

At Marketing from Abilene Christian University you will have the opportunity to participate in a variety of productive learning experiences, such as working for the student-run marketing research firm or consulting projects for real-world organizations in your classes. 

An ACU marketing degree focuses on the principles and strategies for business marketing. You’ll not only learn about consumer behavior and market research, but you will also gain an understanding of accounting, economics and management. 

The College of Business and Technology program will help you develop analytical, technical and creative skills, preparing you for a career in this ever-changing industry.

Careers

  • Advertising Sales Agent
  • Market Research Analyst
  • Editor
  • Sales Management
  • Marketing Management
  • Social Media Management
  • Fundraising Manager
  • Public Relations Specialist
  • Marketing Consultant
  • Operations Manager

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    128 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Managerial Accounting 
  • Cost Accounting 
  • Management Information Systems 
  • Strategic Management 
  • Marketing Research
  • Consumer Behavior 
  • Marketing Strategy 

English Language Requirements

You need the following IELTS score:

  • Minimum required score:

    5.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test

General Requirements

  • Complete an Application for Admission. There is a $50 nonrefundable application fee.
  • Send your official high school and/or college transcript(s) 
  • Standardized Test Scores

Tuition Fee

  • International

    70 USD/credit
    Tuition Fee
    Based on the original amount of 70 USD per credit and a duration of 48 months.
  • National

    70 USD/credit
    Tuition Fee
    Based on the original amount of 70 USD per credit and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Abilene

  • 932 - 1730 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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