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Advertising and Public Relations, B.Sc.

  • Application Deadline
  • 48 months
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Advertising and Public Relations from Abilene Christian University will prepare you for an exciting communications career, whether you have your sights set on the agencies of Madison Avenue or the businesses of Main Street America.

The advertising and public relations program provides a holistic approach to integrated marketing communications, including tactics for the creation and implementation of advertising, public relations and digital media techniques. This 128-credit-hour degree program equips majors with the skills, experience and cutting-edge technology training that will propel them to success in this exciting and rapidly-changing field. 


  • Copywriter
  • Social and Interactive Media Manager
  • Publicist
  • Advertising and Public Relations Manager
  • Marketing and Media Manager
  • Communications Director
  • Public Relations Specialist
  • Event Planner

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    128 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Communication Design
  • Ad/PR Campaigns
  • Public Relations Writing
  • Advertising Creativity and Copywriting
  • Media Maker
  • Principles of Public Relations 
  • Principles of Advertising 

English Language Requirements

You need the following IELTS score:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Start practicing IELTS today!

General Requirements

  • Complete an Application for Admission. There is a $50 nonrefundable application fee.
  • Send your official high school and/or college transcript(s) 
  • Standardized Test Scores

Tuition Fee

  • International

    37800 USD/year
    Tuition Fee
    Based on the original amount of 37800 USD per year and a duration of 48 months.
  • National

    37800 USD/year
    Tuition Fee
    Based on the original amount of 37800 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Abilene

  • 932 - 1730 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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