Overview

Core business courses of the Marketing program at the University of Mary Washington will give you a solid foundation for major-specific offerings including marketing research, marketing strategy, consumer behavior, negotiation, and international marketing.

Career Opportunities

Businesses, government agencies, nonprofits, and other organizations are recognizing that marketing is a specialty, not an afterthought. According to the Bureau of Labor Statistics, many marketing fields are seeing employment growth, with professions such as survey researcher and market research analyst expected to grow faster than average by 2022.

Programme Structure

Courses include:

Principles of Marketing

Marketing Research

Negotiation

Entrepreneurial Venture Creation

The Origins and Evolution of Business

Professional Selling

Consumer Behavior

International Marketing

Seminars in Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-24 00:00:00
- Apply before 2027-02-01 00:00:00

Language

English

TOEFL^® IBT

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Fredericksburg, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

UMW accepts both The Common Application and the UMW Application. Please submit the application along with an essay, application fee, or approved waiver.

Send transcripts and/or exam results – matriculation/secondary school certificates, mark sheets, diplomas – with a certified copy of the English translation, for high school work you have completed.

Submit at least one letter of recommendation from a counselor or teacher, using the Common Application Secondary School Report.

English Language Proficiency

Students are required to demonstrate financial ability to pay for at least one year of academic and living expenses and pay your enrollment deposit before being issued an I-20 by UMW.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

22852 USD / year

≈ 22852 USD / year
Out-of-State

22852 USD / year

≈ 22852 USD / year
Domestic

Applies to you

In-State

9346 USD / year

≈ 9346 USD / year

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career Opportunities

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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