Overview

The Marketing BBA programme of University of Michigan - Dearborn will include 29 credits in BBA prerequisites and 37-38 credits in BBA Core courses, giving you a broad background in general business topics such as accounting, business writing, economics, business statistics, project management and leadership, corporate responsibility, strategic management, corporate finance, and business law, among other subjects.

Your 21-credit major consists of five required courses and two electives you choose from a dozen options. The required courses cover subjects like understanding customers, marketing research, and global marketing and consumer culture. The electives explore topics like digital marketing, business to business marketing, and digital analytics and content marketing.

Where a Marketing Major Will Take You:

Your marketing degree from UM-Dearborn will prepare you for a wide range of careers in marketing management, advertising, sales, marketing research, new product development, retailing, international business, purchasing, management of nonprofit organizations, general business management, and related areas. Marketing is also an excellent major if you want to start your own business. And it provides a solid foundation for graduate studies, such as in our marketing master’s degree programme at UM-Dearborn.

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Programme Structure

Courses include:

Understanding Customers

Marketing Management

Marketing Research

Advertising
Global Marketing

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Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-26 00:00:00
- Apply before 2026-07-01 00:00:00 , International
- Apply before 2026-08-15 00:00:00 , National
Starting 2027-01-07 00:00:00
- Apply before 2026-11-15 00:00:00 , International
- Apply before 2026-12-15 00:00:00 , National

More details

International students have a recommended deadline of April 1st, and a final deadline of August 15th

Language

English

Duolingo English Test

105

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Dearborn, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Cumulative high school grade point averages of 3.0 or above are guaranteed admission
Applicants with cumulative grade point averages below a 3.0 will be considered based on the quality of academic preparation:
- Number and types of college preparatory courses
- Positive trend of grades
Submission of SAT or ACT scores are optional for the incoming class of 2025
Upon review of a submitted application, letters of recommendation or essays may be requested
Non-Native Speakers may have additional requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

33768 USD / year

≈ 33768 USD / year
Out-of-State

33768 USD / year

≈ 33768 USD / year
Domestic

Applies to you

In-State

15840 USD / year

≈ 15840 USD / year

Living costs

Dearborn

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check for any work restrictions

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Where a Marketing Major Will Take You:

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Dearborn

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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