Studyportals
Bachelor On Campus

Marketing

Capital University

48 months
Duration
37978 USD/year
37978 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Marketing program of Capital University has been designed to offer students real world experience that employers will value. Every Capital marketing major will connect with the Central Ohio marketing business community and gain relevant marketing experience that will help build a competitive student resume.

Overview

What you'll learn

Capital marketing students will…

  • Work on Marketing Projects with Local Businesses.

In Capital University’s signature marketing courses, students will directly work on marketing research, analysis, promotional campaigns, and marketing plans for local businesses.  Students will present their projects directly to business owners/representatives.  

  • Graduate with a Professional Marketing Portfolio. 

Capital University marketing students will graduate with a portfolio of work (see outline below) that may be shared with prospective employers.  The portfolio will demonstrate to employers that Capital marketing graduates have the ability to immediately add value to their organizations. 

  • Become Certified in Digital Marketing

Capital University requires all marketing students to become trained in digital marketing: Google Analytics, customer relationship management (CRM) software, social media marketing, etc.  In fact, Capital requires eight hours of work in digital marketing and sales technologies because we know employers value this knowledge. Capital marketing students will complete the content necessary to earn digital marketing certifications.  Capital’s emphasis on digital marketing and certifications will uniquely prepare Capital marketing students for today's job market. 

  • Master Industry Relevant Learning Experiences that Add Value to Prospective Employers

Capital marketing students will be challenged to achieve the learning outcomes outlined below in our uniquely designed marketing courses.  These outcomes were developed to ensure that our graduates have the skills employers value.

Where you'll go

The job market welcomes graduates who add value to their organization, especially when they can demonstrate both knowledge and experience in a broad range of industries and organizations. There is strong demand for college graduates majoring in marketing and the career opportunities in the field continue to expand. This is especially true in Columbus, the 15th largest city in the nation and home to major corporations, nonprofit institutions and agencies, and small businesses — many of them just a few miles down the road from campus. But whether you plan to stay in Ohio or move across the country, you will find organizations in need of trained marketing professionals—pros who can help them navigate today’s increasingly competitive landscape. With a Capital degree, your future awaits.

These are some of the career paths you might choose:

  • Brand and Product Management
  • Industrial Marketing
  • New Product Planning and Development
  • International Marketing
  • Promotion Management
  • Logistics Management
  • Marketing Research
  • Merchandising Management
  • Marketing Communications
  • Purchasing
  • Advertising
  • Database Marketing
  • Retailing Management
  • Direct Marketing
  • Personal Selling and Sales Management
  • Marketing Science and Systems Analysis
  • Services Marketing
  • Internet Marketing
  • Public Relations
  • Consumer Affairs

Programme Structure

Courses include:

  • Principles of Marketing
  • Consumer Research & Strategy
  • Promotional Planning & Metrics
  • Digital Marketing
  • Sales & Marketing Technologies
  • Marketing Strategy & Management

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

Language

English
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
61

Credits

120 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
61

Other requirements

General requirements

  • Complete and submit online application. 
  • Submit all academic transcripts, certificates, diplomas (including secondary and post-secondary). 
  • Submit Admission Test Scores: Students must have a TOEFL score of at least 61 iBT or an IELTS score of 6. To be considered for a higher scholarship award, ACT or SAT is recommended. 
  • Submit a copy of your passport identification page

Tuition Fee

To alway see correct tuition fees
  • International

    37978 USD/year
    Tuition Fee
    Based on the tuition of 37978 USD per year during 48 months.
  • National

    37978 USD/year
    Tuition Fee
    Based on the tuition of 37978 USD per year during 48 months.

Living costs for Columbus

940 - 1520 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Our partners

Marketing
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Capital University

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