Placeholder image for Marketing

Marketing, B.B.A.

  • Application Deadline
  • 48 months
    Duration
Madison, AL, United States
At Dakota State University, you can pinpoint the answers to these questions. Become a great marketer because you’re also a great leader. Our Marketing degree combines creatives, analytics, and digital into one.
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Overview

Your degree will prepare you for a career that embraces the latest marketing techniques in data, digital marketing, disruptive technologies, and social media. As the expert, you’ll embark on a career that is full of creativity, authenticity, and innovation.

Learning outcomes

Upon completion of the BBA degree in Marketing, students at the Dakota State University will:
  • Be able to demonstrate effective, compelling, and logical oral communication in business environments
  • Be able to demonstrate effective, logical writing in business communications
  • Be able to utilize quantitative, technology-supported approaches to analyze business issues
  • Be able to work and communicate as a team to research and analyze external and internal factors to make informed business decisions
  • Be able to integrate the principles of ethics and social responsibility in business decision-making
  • Be able to identify the complexity of business operations in a global environment
  • Be able to prepare and present a technology-enhanced sales presentation by visually, verbally and nonverbally communicating information utilizing best-practice sales techniques

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Business Statistics
  • Business Finance
  • Business Statistics 
  • Managerial Communications 
  • Legal Environment of Business 
  • Organization and Management 
  • Marketing 
  • International Trade & Finance 
  • Production and Operations Management
  • Business Policy and Strategy

English Language Requirements

  • Minimum required score:

    71

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Start practicing IELTS today!
  • Minimum required score:

    525

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

  • Minimum required score:

    50

    PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. Delivered and marked by computer, it reports on a scale between 10 and 90.

    More about PTE Academic

Academic Requirements

You need the following GPA score:

Required score: 2.6

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 2.6 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

In order to demonstrate your academic ability to meet the academic challenges at DSU, you’ll need to meet at least one of the following requirements:

  • Maintain an above-average academic record at least equivalent to a "B-" (2.60 on a 4.00 GPA scale)
  • Be in the top 60% of your class 
  • Get an ACT composite score of 18 or above, or get an SAT score of 950 or above with subscores of at least 480 on the Math and 450 on the Critical Reading

Submit original academic transcripts

  • Your academic transcripts need to be originals or official certified true copies. If your transcripts are not in English, certified true translations must be attached.

Be proficient in English

  • If you’re not a native speaker of English, you must demonstrate proficiency in English

Tuition Fee

  • International

    11812 USD/year
    Tuition Fee
    Based on the original amount of 5906 USD per semester and a duration of 48 months.
  • National

    11812 USD/year
    Tuition Fee
    Based on the original amount of 5906 USD per semester and a duration of 48 months.
  • In-State

    8742 USD/year
    Tuition Fee
    Based on the original amount of 4371 USD per semester and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Madison

  • 850 - 1300 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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