Overview

The Marketing - Digital Marketing programme at The City University of New York provides students with a robust foundation in contemporary commercial strategies and consumer engagement. This academic pathway ensures that graduates are well-equipped to navigate the complexities of the global digital economy and media sectors.

Students enrolled in this course benefit from the extensive resources and academic prestige associated with The City University of New York. The curriculum is designed to bridge the gap between traditional marketing theories and the rapidly evolving digital tools used by industry leaders today, fostering both analytical and creative expertise.

Tuition Fee Breakdown

International fee: USD 620 per credit
National fee: USD 620 per credit
Local fee: USD 305 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Why Marketing - Digital Marketing at The City University of New York?

Choosing this programme means joining a community dedicated to academic excellence and professional growth. The City University of New York is recognised for its commitment to accessibility and its strong links to the vibrant business hub of New York City, providing an unparalleled backdrop for marketing studies.

The institution's reputation for producing industry-ready graduates is supported by a curriculum that evolves alongside technological advancements. Students gain access to a vast network of alumni and professional partnerships, enhancing their educational journey through real-world perspectives and institutional prestige.

Distinctive teaching features include a focus on integrated marketing communications and the ethical implications of digital data. This holistic approach ensures that students are not only technically proficient but also socially responsible professionals capable of leading diverse teams in a globalised world.

The university provides a supportive ecosystem with dedicated career services and academic advising. These resources are designed to help students navigate their degree requirements while identifying unique opportunities for specialisation within the broad field of digital media and marketing analytics.

By studying in such a dynamic environment, students are exposed to a variety of cultural and commercial influences that enrich their understanding of consumer behaviour. This exposure is vital for anyone looking to master the art of digital engagement and strategic brand positioning in today's interconnected society.

Programme Structure

Courses include:

Marketing Research
Marketing Web Analytics and Intelligence
Interaction Design: Designing Innovative Digital Products and Services
Direct Marketing I: Strategies and Tactics
International Supply Chain Management
Marketing Analytics with Big Data

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-26 00:00:00
- Apply before 2026-09-01 00:00:00 , International
- Apply before 2026-09-15 00:00:00 , Local
- Apply before 2026-09-15 00:00:00 , National
Starting 2027-08-28 00:00:00
- Apply before 2026-12-01 00:00:00 , International
- Apply before 2027-02-01 00:00:00 , Local
- Apply before 2027-02-01 00:00:00 , National

Language

English

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

New York City, United States

Disciplines

Marketing Digital Media Digital Marketing View 145 other Bachelors in Digital Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

High School transcript/diploma or equivalent
Overall Grade Point Average and success in individual subjects
Curriculum rigor
College essay (recommended)
Letters of recommendation (optional)
Evidence of demonstrated leadership and intellectual curiosity (recommended)
Official English Translation of Foreign Records
TOEFL, IELTS or PTE Score (for students requiring an F-1 or J-1 visa) – As an alternative, we are currently accepting the Duolingo English Exam.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

18600 USD / year

≈ 18600 USD / year
Out-of-State

18600 USD / year

≈ 18600 USD / year
Domestic

Applies to you

In-State

9150 USD / year

≈ 9150 USD / year

Additional Details

$3465/semester for residents

Living costs

New York City

United States

1819 - 3968 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing - Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

New York City

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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