Overview

While students in the Marketing - Advertising and Marketing Communication at The City University of New York will earn BBA degrees in marketing management, the scope and depth of course offerings permit students a choice of designing their own program by taking designated courses from one of five different tracks:

General Marketing
Advertising and Marketing Communication
International Marketing
Digital Marketing
Marketing Analytics

What you'll study

Marketing is a strategic process of planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy consumer and organizational objectives. Through its development and management of brand equity, marketing is fundamental to the successful functioning and profitability of any business, large or small. Students can examine the overall marketing management process by taking the general marketing track or may elect to focus on the advertising and marketing communication track or international marketing track.

International business is a multidisciplinary field of relevance to students of business with a broad range of interests and in preparation for careers in organizations ranging from small import-export firms to large multinational corporations.

The department offers a major in marketing management and a major in international business.

Programme Structure

Courses include:

Advertising and Marketing Communications
Marketing Research
Consumer Behavior
Marketing Strategy
Marketing Web Analytics and Intelligence
Persuasive Communication Techniques and Strategies

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-25 00:00:00
- Apply before 2026-09-01 00:00:00 , International
- Apply before 2026-09-15 00:00:00 , National
Starting 2027-08-28 00:00:00
- Apply before 2026-12-01 00:00:00 , International
- Apply before 2027-02-01 00:00:00 , National

Language

English

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

Prepare for Your English Test

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Credits

120 SCH

Delivered

On Campus

Campus Location

New York City, United States

Disciplines

Marketing Digital Media Advertising View 174 other Bachelors in Advertising in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

High School transcript/diploma or equivalent
Overall Grade Point Average and success in individual subjects
Curriculum rigor
College essay (recommended)
Letters of recommendation (optional)
Evidence of demonstrated leadership and intellectual curiosity (recommended)
Official English Translation of Foreign Records
TOEFL, IELTS or PTE Score (for students requiring an F-1 or J-1 visa) – As an alternative, we are currently accepting the Duolingo English Exam.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

18600 USD / year

≈ 18600 USD / year
Out-of-State

18600 USD / year

≈ 18600 USD / year
Domestic

Applies to you

In-State

9150 USD / year

≈ 9150 USD / year

Additional Details

$3465/semester for residents

Living costs

New York City

United States

1819 - 3968 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing - Advertising and Marketing Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

What you'll study

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

New York City

Funding

Scholarships Information

Available Scholarships

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