Overview

Marketing is a thrilling and dynamic discipline that helps organizations and individuals achieve success by building relationships with customers and other stakeholders, fostering relationships that create value for customers, and developing products and services that customers value.

Every year, excitement is generated by new product launches, popular advertising campaigns, social media, and innovative approaches to doing business in traditional industries. Marketing is a global, fast-paced, and rewarding field offering students the opportunity for an exciting career anywhere in the world.

Key Features

Skills Gained with a Marketing Degree:

Marketing majors develop a combination of creative, analytical, and business skills.

Learn to launch effective marketing campaigns and drive business success.

Gain the ability to analyze data and tell the story of a campaign’s impact and performance.

Career Paths

With a Marketing degree from Canisius College, you can explore a wide range of exciting and rewarding careers in fields:

Advertising:

Create and manage ad campaigns across multiple platforms to increase brand awareness and sales.

Public Relations:

Build and maintain a positive public image for companies, individuals, and organizations.

Digital Marketing:

Leverage online platforms like social media, search engines, and email marketing to reach and engage with consumers.

Market Research:

Analyze consumer behavior and market trends to help businesses make data-driven decisions.

Brand Management:

Develop and execute strategies to build and strengthen a brand’s identity and market position.

Sales and Business Development:

Focus on driving revenue through sales strategies, client relationship management, and market expansion.

Supply Chain and Logistics Marketing:

Oversee and promote the processes of moving goods and services efficiently, ensuring customer satisfaction.

Non-Profit and Government Marketing:

Develop campaigns that support causes, promote social good, and engage communities in both non-profit and government sectors.

Programme Structure

Courses include:

Consumer Behavior

Digital Marketing

Marketing Data Analytics

Cases in Marketing Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-14 00:00:00
- Apply before 2026-11-01 00:00:00 , International
Starting 2027-08-25 00:00:00
- Apply before 2027-04-01 00:00:00 , International
- Apply before 2027-03-01 00:00:00 , National

Language

English

Duolingo English Test

105

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Buffalo, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A completed application (Canisius College App or Common App)

Secondary school transcripts that show all courses taken from 9th - 12th grade (the last four years of secondary school) and corresponding marks received. Transcripts must be certified originals in English.
Two to three letters of recommendation (one must be from a school counselor or teacher)

English Language Proficiency (ELP) test scores, if applicable.

WASSCE scores, if applicable.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

33330 USD / year

≈ 33330 USD / year
Out-of-State

33330 USD / year

≈ 33330 USD / year
Domestic

Applies to you

In-State

33330 USD / year

≈ 33330 USD / year

Living costs

Buffalo

United States

920 - 1560 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Features

Career Paths

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Buffalo

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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