Placeholder image for Marketing

Marketing, B.A.

  • Application Deadline
  • 48 months
    Duration
Chicopee, MA, United States
At Marketing from Elms College you will study the process of designing consumer and industrial products, choosing distribution channels, deciding on pricing strategies, and creating promotional materials.
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Overview

Marketing from Elms College pushes students to go beyond the boundaries of product promotion. Instead, they consider marketing’s role in the overall business development process. 

Majors gain experience not only in writing ad copy and communications plans. They also use market research to connect their ideas to an organization’s bottom line, demonstrating how a viral video or change in product packaging will generate revenue.

 You’ll gain a well-rounded understanding of the factors that influence consumer behavior by taking classes in international marketing, sales management, market research, and more.

Graduates with Marketing from Elms College will be able to:

  • understand both the theory and practice of marketing, 
  • develop an overall brand strategy for a business, design ads for a nonprofit, or conduct market research for a startup

Careers

Our graduates enter the job market with confidence, prepared for fulfilling careers in advertising, sales, marketing, and market research.

Detailed Programme Facts

  • More details:

    Rolling admission for national students

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Accounting 
  • Computer Applications
  • Principles of Management
  • Global Business Environment
  • Principles of Marketing
  • Legal Environment of Business
  • Principles of Financial Management
  • Managerial Communications
  • Business Strategy

English Language Requirements

  • Minimum required score:

    80

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

General Requirements

  • Fill out the Common Application or the Elms Application.
  • Submit your optional application items, such as your essay, letters of recommendation, or test scores (SAT I or ACT).
  • Submit your official high school transcript or GED/HiSet scores. High school transcripts must be accompanied by an official English translation.
  • Submit proof of English Proficiency: TOEFL iBT OR IELTS.
  • Medical documentation

Tuition Fee

  • International

    36596 USD/year
    Tuition Fee
    Based on the original amount of 36596 USD per year and a duration of 48 months.
  • National

    36596 USD/year
    Tuition Fee
    Based on the original amount of 36596 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Chicopee

  • 1006 - 2090 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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