Overview

Highlights

The Business Administration, Marketing Concentration at Salem State University includes a liberal arts foundation, a common body of core business courses, and additional courses in specialized areas of marketing.

Marketing majors can, by carefully choosing their courses, develop an expertise in areas such as consumer behavior, marketing research, international marketing advertising, retailing, digital marketing and integrated marketing communications.

Programme Structure

Courses include:

Financial Accounting

Managerial Accounting

Organizational Behavior

Principles of Marketing

Business Law I

Principles of Finance

Consumer Behavior

Marketing Management and Strategy

International Marketing

Marketing Research

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-04 00:00:00
- Apply before 2026-07-15 00:00:00 , International
Starting 2027-01-13 00:00:00
- Apply before 2026-11-15 00:00:00 , International

Language

English

Duolingo English Test

110

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Salem, United States

Disciplines

Business Administration Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Complete the online application

Send us your transcripts

Submit your standardized test scores

Submit Proof of English Language Proficiency

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20117 USD / year

≈ 20117 USD / year
Out-of-State

20117 USD / year

≈ 20117 USD / year
Domestic

Applies to you

In-State

12708 USD / year

≈ 12708 USD / year

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration, Marketing Concentration.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Highlights

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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