B.Sc. On Campus

Media and Communication, Advertising Concentration

48 months
18480 USD/year
18480 USD/year
11675 USD/year
Tuition fee
Apply date
Start date


Advertising students take courses in advertising principles and copywriting for a variety of media. They also produce print, radio, and video ads in our media lab and work on real-world advertising projects locally and nationally. The Media and Communication, Advertising Concentration program is offered by Salem State University.


The bachelor of science in Media and Communication, Advertising Concentration at Salem State University combines theory and practice, professional standards and hands-on experience to equip students with the knowledge, skills and experience necessary for professional roles in the digital age. Intensive courses in writing, editing, media production, research, and digital design prepare students to work in a variety of communications fields.

Many students at Salem State University earn internship credit at public relations agencies, advertising firms, television studios, and newspapers. On-campus opportunities include writing for The Log, the student newspaper; participating in the Public Relations Student Society of America; working with the American Advertising Federation; engaging in experiential learning opportunities in the classroom; and our experiencing real-world concept application through our EXPECT program.

Our Mission

Salem State University's mission is to provide a high quality, student-centered education that prepares a diverse community of learners to contribute responsibly and creatively to a global society, and serve as a resource to advance the region's cultural, social and economic development.

Programme Structure

Courses include:

  • Communications
  • Writing for Media
  • Computer Production in Communications
  • Communication Research Methods
  • Editing
  • Principles of Advertising and Integrated Marketing Communications
  • Print Copywriting
  • Copywriting for Electronic Media

Key information


  • Full-time
    • 48 months

Start dates & application deadlines


120 SCH


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Salem State University and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

  • Complete the online application
  • Send us your transcripts
  • Submit your standardized test scores
  • Submit Proof of English Language Proficiency

Tuition Fee

To alway see correct tuition fees
  • International

    18480 USD/year
    Tuition Fee
    Based on the tuition of 18480 USD per year during 48 months.
  • National

    18480 USD/year
    Tuition Fee
    Based on the tuition of 18480 USD per year during 48 months.
  • In-State

    11675 USD/year
    Tuition Fee
    Based on the tuition of 11675 USD per year during 48 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Media and Communication, Advertising Concentration
Salem State University


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