Overview

Why Marketing at Bay Path University?

Marketing majors at Bay Path University study the principles of business-to-business, business-to-consumer, and consumer-to-consumer marketing. This includes a focus on brand development, marketing research, target audience analysis, strategic business plan development, advertising and sales. Students gain a solid foundation in both business and marketing.

Marketing is the key component in the business chain that makes an idea about a business or service succeed in the marketplace. You have to reach the right customer, at the right time, with the right message. Always “on,” you are looking at trends, interpreting results, managing creative, budgeting and planning, and investigating new channels of communication. You will be in a field that is constantly in motion.

As a Marketing major, you will:

Study principles of business and marketing communications
Develop critical, innovative and reflective thinking skills
Learn to apply knowledge and best practices that assist with development of a business plan or product
Apply your knowledge by creating original solutions to real-world problems
Meet women who are leaders in entrepreneurial, corporate and nonprofit settings

Programme Structure

Courses include:

Business in Society

Principles of Marketing

Principles of Sales

Dynamics of Management

Social Media & Electronic Business

Integrated Marketing Communications

Organization Development and Change

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-12 00:00:00

Apply anytime.
Starting 2027-05-11 00:00:00

Apply anytime.

More details

We offer rolling admissions. Early Action Admission Application Deadline: December 15th

Language

English

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Credits

120 SCH

Delivered

On Campus

Campus Location

Longmeadow, United States

Disciplines

Marketing View 1060 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Completed application: Paper, Online, or Common Application

Official high school transcript from an accredited school or high school equivalency certificate (G.E.D., HiSET or TASC)

Writing sample
Essay

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

38731 USD / year

≈ 38731 USD / year
Out-of-State

38731 USD / year

≈ 38731 USD / year
Domestic

Applies to you

In-State

38731 USD / year

≈ 38731 USD / year

Living costs

Longmeadow

United States

1238 - 2563 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Why Marketing at Bay Path University?

As a Marketing major, you will:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Longmeadow

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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