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Marketing, B.Sc.

  • Application Deadline
  • Unknown
, CT,
The client has developed a great music app, a totally organic cereal or an ergonomic running shoe.Now it’s your job to figure out how to get it in front of the people who will love it. That’s where an innovative marketing strategy comes into play. 


Apple, Nike, Coca-Cola. No iconic brand would be where it is today without a creative marketing plan. Fortune 500 companies, small startups and nonprofits all rely heavily on marketing to reach their target audiences and promote and sell their products or services. We’ll prepare you for a wide range of careers, including in high-tech, advertising, retail and government.  

You’ll learn to research and analyze exciting trends and changes in the marketplace, build a strong general foundation in business and gain practical experience through internship opportunities. You’ll also learn to use brand strategy, analytics and consumer insights to make an impact on print, digital, TV, social media and other mediums.

In today’s business world, collaboration is vital. The marketing curriculum emphasizes group work to help develop leadership skills and hone strategic thinking and problem solving.  

Detailed Programme Facts

  • Deadline and start date The deadline for freshman applications for Fall admission is February 1. Undergraduate Spring Semester Entry: 15 November.
  • Programme intensity Full-time
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:
  • Consumer Behavior
    • Integrated Marketing Communications
    • Marketing Channels and Distribution
    • Product and Pricing Strategy
    • Marketing Research
    • Seminar in Marketing Strategy
    • Internet Marketing
    • Advertising
    • Media Planning
    • Marketing Analytics
    • Business-To-Business Marketing
    • Database Marketing
    • Retail Management
    • Services Marketing
    • Professional Selling and Sales Management
    • Marketing History
    • Marketing Internship
    • Global Supply Chain

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

  • High School Transcript
  • A personal essay on a topic of particular meaning and interest to you should tell us who you are, and speak to your values, goals, and aspirations as a student
  • A letter of recommendation from a teacher, guidance counselor, or others reflect your dedication and work ethic
  • 4 years of English
  • 3 years of mathematics (4 for Physical Therapy, Occupational Therapy, Nursing and Physician Assistant applicants)
  • 3 or more years of science (4 years required for applicants to the Schools of Nursing and Health Sciences)
  • 2 years of social science and foreign language
  • 3 academic electives

Tuition Fee

  • International

    45540 USD/year
    Tuition Fee
    Based on the original amount of 45540 USD per year and a duration of .
  • National

    45540 USD/year
    Tuition Fee
    Based on the original amount of 45540 USD per year and a duration of .
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Hamden

  • 1100 - 1600 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


All admitted freshmen are given consideration for merit-based scholarships and recipients are notified in their letter of acceptance.

All students must complete the FAFSA (Free Application for Federal Student Aid) for all forms of financial aid. The FAFSA can be filed online.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.