Placeholder image for Marketing

Marketing, B.Sc.

  • Anytime
    Application Deadline
  • 48 months
    Duration
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Overview

Through courses on marketing principles, consumer behavior, marketing research and advertising and promotion, the Marketing program introduces concepts and tools employed by successful professionals. It also emphasizes team-oriented projects that enable you to apply various principles of marketing management to actual business problems.

Participate in governing of State University of New York at Oswego chapter of the American Marketing Association. You’ll discover new approaches in marketing — such as e-marketing, social marketing, the role of media in integrated marketing communications and branding — through classroom discussions, case simulations and class activities. Learn from hands-on opportunities available through internships and co-op programs.

Career options:

  • Digital marketing
  • Social media management
  • Public relations
  • Market research
  • Non-profit organizations
  • Product management
  • Sales
  • Retailing

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses included:

  • Principles of Accounting
  • Legal and Regulatory Environment of Business
  • Corporate Finance 
  • Business Organization
  • Management Policy and Simulation 
  • Marketing Principles
  • Consumer Behavior 
  • Marketing Research 
  • Integrated Marketing Communications
  •  Sales Management 
  • Global Marketing 
  • Electronic Marketing 
  • Topics in Marketing 
  • Seminar in Marketing Management 

English Language Requirements

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    71

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

General Requirements

Requirements:
  • Complete your online application
  • Submit transcripts: Mail all official college/university and secondary school transcripts (transfer applicants) or just your secondary school transcript (freshmen) to SUNY Oswego
  • Send in your English proficiency test scores: uccessful applicants will have a minimum English proficiency of 71 in TOEFL, 6.0 in IELTS, or 55 in PTE. 
  • Provide financial documentation: Send a copy of an original bank statement including a bank official's signature and stamp evidencing sufficient funds for the first year via email to the International Student and Scholar Services Office

Tuition Fee

  • International

    16320 USD/year
    Tuition Fee
    Based on the original amount of 16320 USD per year and a duration of 48 months.
  • National

    6870 USD/year
    Tuition Fee
    Based on the original amount of 6870 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Oswego

  • 1100 - 1500 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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